A new bar, Chloe’s Newsstand, will open in Deep Ellum early next year with a unique newsstand theme.
Dallas celebrity entrepreneur Hank Keller, Super Bowl champion Remi Ayodele, and chef Rami Rassas are spearheading the project.
The restaurant will open at The Epic, at 2540 Elm Street. The Epic describes itself as “an eight-acre cultural gateway from the city’s Central Business District to its most creative streets.” The venue features “new business, hospitality, [and] living and recreational destinations.”
The decor will include booths, photography, a chandelier, old newspapers, and a graffitied hall. Restaurant News reported that Chloe’s Newsstand wants to “deliver the distinctive experience sought out by today’s movers and shakers while staying accessible to those seeking a refined night out.”
Keller explained that the spot’s creators “want people to feel like they’re someplace unique and exclusive without feeling pretentious.” The bar will feature standard drinks as well as specialty cocktails.
Ayodele stated, “Whether you come for the music, the one-of-a-kind cocktails, the ambiance, or to see what all the whispers are about, Chloe’s Newsstand is the breath of fresh air you’ve been looking for in the heart of the city.”
They will serve “scratch-made” American food alongside tapas-style meals, utilizing chef Rassas’ knack for fusion. Rassas was a contestant on Master Chef in 2010, when he made the show but did not win.
Keller runs Dallas’ Lights All Night music festival and operates the event company, Highland Concerts. He has been listed twice in Empact Showcase’s “Official Empact100 List,” which honors business owners by selecting the top 100 entrepreneurs in America under 35.
Ayodele hails from the DFW area, graduating from Grand Prairie High School. He played football at the University of Oklahoma and won the Super Bowl while playing with the New Orleans Saints.
This might be a success but maybe it ought to be in an area where there’s not as much crime.