A Dallas-founded home furnishings company known for pairing modern design with centuries-old craftsmanship is expanding its North Texas operations with a major logistics investment just south of the metroplex.
Gov. Greg Abbott on Friday announced that Loloi, Inc. will build a more than one-million-square-foot distribution facility in Ennis, a project expected to create over 380 new jobs and generate at least $20 million in capital investment.
The expansion is supported by a $2.45 million grant from the Texas Enterprise Fund, along with a $45,000 Veteran Created Job Bonus tied to workforce hiring.
Founded in Dallas in 2003 by Amir Loloi, the family-owned company has grown into a national leader in wholesale rugs, pillows, and throws, serving designers, decorators, and home-focused consumers nationwide. Loloi has built its reputation on intentional design, emphasizing materials, texture, and durability while drawing on traditional textile techniques that date back centuries.
While Loloi’s products are handcrafted overseas — including in India, where artisans still weave and dye rugs by hand using old-world methods — the company’s creative and operational center has remained rooted in North Texas.
The new Ennis facility will serve as a multi-phase distribution headquarters, supporting the company’s continued expansion into additional home furnishing categories.
“Texas has been our home since we started Loloi more than 20 years ago, and the state continues to provide opportunities to grow,” Amir Loloi said. “This new facility in Ennis will allow us to add more jobs and create a world-class facility that we are proud of.”
State officials said the project reflects Texas’ continued advantage in large-scale distribution and logistics, particularly along the Interstate 45 corridor linking Dallas to Houston and Gulf Coast ports.
“This $20 million investment by Loloi in Ennis just south of Dallas will create hundreds of good-paying jobs for hardworking Texans,” Abbott said, citing the state’s transportation infrastructure and workforce as key factors in the expansion decision.
Local leaders framed the announcement as a milestone for Ennis’ long-term economic strategy as industrial development increasingly moves south of Dallas.
Ennis Mayor Kameron Raburn called the project a vote of confidence in the city’s workforce and business climate. At the same time, Ennis Economic Development Corporation Director Miriam Castillo said Loloi’s footprint represents a meaningful expansion of the region’s industrial base.
Loloi has also emphasized ethical sourcing as part of its brand identity, including a partnership with GoodWeave. This nonprofit audits overseas factories to ensure rugs are produced without child, forced, or bonded labor.
The Texas Enterprise Fund, which supports the project, is a performance-based, deal-closing incentive used when a Texas site is competing against viable out-of-state locations. Grants are awarded only to projects that commit to verified job-creation and capital-investment benchmarks, signaling that Loloi’s Ennis expansion was not guaranteed to land in Texas.
Loloi has not yet announced a construction timeline or hiring schedule for the Ennis facility.
