Dallas Shopping Plaza Welcomes Local Retailer

Shopping bags in a woman's hands. | Image by maxbelchenko/Shutterstock

A prominent mixed-use shopping center along Dallas’ “Miracle Mile” welcomed its newest retail business last week.

Located at 5600 West Lovers Ln between Douglas Avenue and Inwood Road, The Pavilion on Lovers Lane is a roughly 135,000-square-foot retail shopping center comprised of more than 40 boutiques, jewelers, eateries, and medical offices.

The opening of Dallas-based jeweler Nikki Smith Designs last Friday marked the fourth boutique shop to open at the shopping center in the last 10 months.

The three other retailers that leased space at The Pavilion include the New Orleans-based active apparel brand Tasc, which opened earlier this month, a boutique fashion shop for women called Kat + Noelle that opened back in February, and an art and home décor shop called Scarlet Reagan, which opened last November.

Even though the area is not considered the most “aesthetically pleasing,” it only seems to get stronger and more prominent over time, according to Brittney Austin, a leasing agent with the Dallas-based real estate firm SHOP Companies.

“Lovers Lane has always been a strong local corridor. Specifically for West Highland Park,” Austin told The Dallas Express. “Food has flourished, and service operators have — for the most part — done well. As the retail landscape evolves in Dallas, Lovers has become a spot on the map for several regional and national brands.”

When it comes to selecting tenants for The Pavilion, the property’s focus has reportedly been on finding family-owned and operated businesses with strong ties to the local community.

As a local provider of custom jewelry, Nikki Smith Designs is an amazing case study for what kinds of businesses would be considered ideal for The Pavilion, according to Austin.

“As a team, we really wanted to hold the integrity of local, and Nikki Smith fit so well into that category,” Austin told The Dallas Express.

While Smith was excited to open her boutique jewelry shop last Friday, she recognized that many more profitable tenants could have filled the space.

“The Pavilion could probably have filled the space with deeper-pocket retailers, but they were looking for local businesses that could grow in the area,” said Smith, The Dallas Morning News reported.

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