Malls in North Texas have continued to thrive and attract consumers, even in the aftermath of a global pandemic, with continuing inflationary woes and an increase in online shopping.
The Galleria Mall in Dallas has continued to bring in consumers, with its many stores offering discounts to shoppers.
The mall itself continues to provide a family-friendly, festive atmosphere for mallgoers, maintaining its ongoing tradition of erecting the largest indoor Christmas tree in Texas.
Standing 95 feet tall, the Christmas tree has been a favorite of Dallasites for many years and is where many people snap memorable holiday pictures.
“The year of the pandemic was tough, but since then, we’ve seen a rebound of consumers returning to traditional brick and mortar,” said Angie Freed, general manager of the Galleria Mall, speaking with The Dallas Express.
“People want to get out and touch and feel things, and also they want to experience the festive and family atmosphere,” Freed explained.
The Galleria Mall provides many fun events for families and people who just want a breath of fresh air and good times.
The mall showcases its annual tree lighting event, Snowday, which is an immersive photo experience, and Santaland, the ultimate Santa meet-and-greet. It also features its iconic skating rink that people from all over North Texas come to experience. The holiday celebration at the Galleria Mall is recognized as one of the grandest in the nation.
Festivities span the season with live entertainment, holiday skate shows, and indoor snow.
Mall patrons in Dallas have certainly made their presence known at the Galleria because consumers still enjoy the in-person feel of shopping.
“The consumer uses online to get ideas and to do some of their research, and we recognize that,” Freed explained.
“But we’re finding in particular with millennials that people still want to touch and feel, and they also don’t want to worry about shipping delays or will the item make it to me. Brick-and-mortar eliminates all of that uncertainty,” said Freed.
In 2022, U.S. holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021.
