Sixth Annual Public Relations Workshop Registration Opens

For the sixth year, the Public Relations Society of America in Dallas (PRSA Dallas) will host a public relations workshop to benefit North Texas nonprofits.

The public relations event lasts half a day and will be held in the Calabria Building at Buckner Children’s Campus. The workshop takes place on August 5, but August 1 is the registration deadline. 

The public relations workshop aims to help nonprofits prepare for the end-of-year giving season, particularly North Texas Giving Day, the PRSA Dallas website states. “This event offers nonprofits an opportunity to hone their branding and messaging, media relations, digital marketing, and social media skills with tips from the experts — including the media themselves.”

The event sells out every year, the organization says, so they encourage interested parties to register as soon as possible; registrations are limited to two per nonprofit. The 2022 workshop is titled “The Power of Your Story: Strengthening Your Mission Through Public Relations.”

The Dallas chapter of the Public Relations Society of America dates back to 1950. It offers professional development programs, resources, and opportunities for members.

The half-day public relations workshop will last from 8 a.m. to noon. “The Power of Your Story” will start with breakfast, followed by a few words from PRSA Dallas President David Wolpert. The event consists of two panels and a presentation, broken up by networking breaks, according to the workshop agenda. 

The first panel will discuss “How to Pitch Media in a Post-2020 Landscape” and features North Texas journalists talking about the COVID pandemic’s impacts on the industry. 

Session attendees will learn how to connect with local media and “what types of nonprofit-related stories journalists are looking to tell.” They will also learn “what nonprofit leaders and public relations practitioners can do to support news coverage of North Texas Giving Day and the other 364 days of the year,” the PRSA website states. 

A presentation will follow that will help local nonprofit leaders learn more about navigating and using social media. In that session, “Top Tips for Leveraging Social Media and Quantifying Success,” attendees will learn easy-to-use tools that will help them “build and measure a solid social strategy,” the workshop agenda states. “We will discuss photo and video ethics, why each platform is unique, and how to execute a social strategy that works for your organization.”

“The Future of Strategic Communications: From DE&I to Donor Relations” is the workshop’s second panel. It will focus on marketing communications and its current challenges. The panel’s goal is also to help nonprofit leaders learn to tell their stories effectively. 

The PRSA Dallas agenda states, “Competing messages, new technologies, and social concerns all contribute to the marketing communications challenges nonprofits face. Developing and executing a strategic communications plan, which addresses everything from DE&I to donor relations, is key to a nonprofit’s ability to fulfill its mission.”

“The Power of Your Story: Strengthening Your Mission Through Public Relations” is sponsored by Dallas printing company, The Mandalay Press.