The Texas Department of Transportation is urging drivers to exercise caution as they travel for the holiday season, warning those hitting the road to be aware of the dangers of drunk driving.
An estimated 84% of Americans plan to travel for the holidays this year, with many intending to attend multiple gatherings, as previously reported by The Dallas Express. As such, the Texas Department of Transportation (TxDOT) announced it was going to encourage Texas drivers to participate in its “Drive Sober, No Regrets” campaign.
“Starting Dec. 1, 2022, there were 108 people killed and 229 people seriously injured in just 32 days in DUI-alcohol related crashes across the state,” said TxDOT in its announcement. “All of these families suffered painful memories that will last a lifetime.”
The campaign promotes holiday activities but without drinking and driving, noting the horrific consequences experienced by both offenders and survivors through testimonials.
The campaign will run from December 16 to January 1 and will include public service announcements, billboards, and advertisements at bars, restaurants, and convenience stores, among other locations. The campaign will coincide with a period of heightened law enforcement, with officers and troopers on the lookout for drunk drivers.
TxDOT is also highlighting the consequences of drunk driving through a “mobile video exhibit,” comprising a series of holiday-themed outreach events, per its website.
The department highlighted that such accidents are entirely preventable, urging that Texans stay away from the wheel if they are not sober and instead be driven by a family member, a friend, or a rideshare service.
“Don’t turn your holiday event into a life-changing tragedy by drinking and driving,” said TxDOT executive director Marc Williams, per TxDOT. “A safe and sober ride should be at the top of your list when making plans with family and friends. If not, you risk your job, your life, and the lives of others. It’s just not worth it.”