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New Development Gets Alcohol-Friendly Zoning

Dallas Express Photo - 2023-03-23T094052.588
An aerial view of The Star, The Dallas Cowboys Practice Facility | Image by Wirestock Creators/Shutterstock

The Frisco City Council voted in favor of rezoning a forthcoming mixed-use development on Tuesday to allow the sale of alcohol.

The request submitted by 15 representatives of Frisco Station was approved unanimously by city council members on March 21.

Frisco Station is a $1.8 billion venture located just north of The Star in Frisco.

It will feature 2,400 residential units and a 55-acre corporate campus, according to a separate report from Community Impact. Construction of the development is set to be completed in 2024.

Frisco Station’s zoning, adopted in 2015, did not allow for the sale of alcohol, according to meeting documents.

The request to repeal this ordinance and rezone the property had already passed the Frisco Planning and Zoning Commission at a public hearing on March 14, according to Community Impact.

During the meeting, representatives for Frisco Station talked with the Stonebriar Legacy Association of Neighborhoods. City staff sent emails on February 3 to homeowners’ associations that reside within 1,500 feet of the zoning request. No project input forms were received, per Community Impact.

The decision impacts over 250 acres of land and businesses in the Frisco Station development, according to Community Impact.

Previous regulations had aimed at keeping the sale of alcohol away from churches, schools, and other locales of public use, according to City staff member Jonathon Hubbard, per Community Impact.

Yet a few years ago City officials began relaxing some of these restrictions and eventually passed an ordinance in 2021 that granted the selling of alcohol in certain locations.

In 2020, Frisco Mayor Jeff Cheney remarked on how residents were leaving the city in order to go to breweries, distilleries, and wineries.

“The brewpub was one of the top things on the list that was identified, as people [were] going to McKinney and surrounding cities looking for this type of experience,” Cheney said, citing a 2019 study by Visit Frisco, per Community Impact. “Those types [of businesses] were not allowed before this ordinance was crafted. So this will allow us to go out and recruit those types of things.”

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