American Eagle Outfitters (AEO) closed Monday, August 4, at $13.28, up from $10.74 on Friday — a 23.65% increase, marking its largest single-day gain since August 2000, according to Nasdaq records and Fox Business.
The surge followed a viral ad campaign featuring actress Sydney Sweeney wearing American Eagle denim next to the tagline, “Sydney Sweeney has great jeans.” The double entendre quickly drew national attention for its sexual innuendo and perceived political undertones.
On Sunday night, President Donald Trump posted on Truth Social:
“Sydney Sweeney has the ‘HOTTEST’ ad out there. … The jeans are ‘flying off the shelves.’ Go get ’em, Sydney!”
The comment came after renewed media coverage of Sweeney’s status as a registered Republican — a detail that had previously drawn criticism from progressive fans.
The post amplified the campaign’s reach, driving massive traffic and engagement across platforms like X and TikTok.
Cultural Backlash and Political Interpretation
Critics accused the ad of objectifying women and relying on outdated gender tropes. Some also interpreted the “jeans/genes” pun as a nod to race and class dynamics, though American Eagle denied any political messaging. In a statement on Instagram, the company wrote:
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans… Great jeans look good on everyone.”
While Sweeney hasn’t commented, conservative commentators praised the campaign as a rare example of traditional branding in a corporate environment increasingly defined by progressive messaging.
The result: a viral ad, presidential amplification, and a stock chart Wall Street hadn’t seen since 2000. Whatever American Eagle’s intentions, the brand’s jeans — and its market value — were suddenly front and center in the nation’s culture war.