California’s TEN Sushi & Cocktail Bar is opening a restaurant at The Union in Dallas, co-owner and CEO John Reed told The Dallas Express.
“The Dallas market made a lot of sense for us specific to that location at The Union,” he said. “We thrive in these highly developed commercial areas. We provide a pan Asian-style offering with not only great sushi but also Chinese, Thai, Korean fusion.”
The Union, located along North Akard St. near Uptown and Victory Park, is an 800,000-square-foot mixed-use development that features several restaurants, including The Henry, North Italia, Royal 38, Taco Lingo and Rush Bowls.
When TEN Sushi & Cocktail Bar opens, it will be the company’s third location.
“This will be the first one in Dallas (and) the third location overall,” Reed said. “We started in Irvine, California … with our next one opening in Paradise Valley, Arizona. The Dallas market is absolutely exploding and we’re excited to be a part of that growth.”
TEN’s other restaurant is in Houston.
“TEN is ideal for business lunches — both formal and casual — and at night transitions to a sexy, chic dining experience with unique sushi creations and takes on traditional Asian dishes,” according to its website.
But the food isn’t the only reason people dine at TEN Sushi & Cocktail Bar, Reed said.
“We have a very approachable price point for consumers to come and enjoy lunch or a great date night dinner. Ambience and vibe are at the cornerstones of our design. The Dallas market has so many amazing restaurants that thrive not only in quality of the product, but also in the design. We think we will be a good partner in those respects.”
According to a Texas Department of Licensing and Regulation filing, renovations at the 5,100-square-foot space are scheduled to begin in February and end in December. The projected construction cost is $650,000.
Abel Design Firm has been tapped as the design firm for the work, the filing stated.
