The proceeds from the sale of the very first officially licensed NFL Super Bowl LVIII puffer vest will go to a Frisco-based non-profit organization.
The National Breast Cancer Foundation (NBCF) is about to get a sizeable gift thanks to the surging popularity of Kristin Juszczyk’s custom-made NFL puffer coats and vests. NBCF was founded in 1991 by Janelle Hail, a Frisco mother and breast cancer survivor.
An auction recently closed on a team-neutral custom puffer vest sporting the number 58 and the official NFL Super Bowl decal. The winning bid reportedly topped out at nearly $75,000.
Juszczyk, who is married to San Francisco 49er fullback Kyle Juszczyk, will be donating all the proceeds from the auction to the NBCF in honor of her mother, whom she lost to breast cancer at the age of 18.
“I just feel like this is my mom and I just need to give back in some way,” she said in reference to having gone viral thanks to pop star Taylor Swift wearing one of her custom jackets to cheer on her boyfriend, Chiefs tight end Travis Kelce at a playoff game against the Dolphins.
“She single-handedly catapulted my career,” Juszczyk said on The Today Show. “When I saw her walk out in that jacket, it just like brought me to tears,”
Celebrities from Gwen Stefani to Taylor Lautner have also been seen sporting her custom puffers, which Juszczyk initially gifted to fellow wives and girlfriends of NFL players.
The team at NBCF expressed gratitude to Juszczyk for using her newfound fame to bring attention — not to mention donations — to the organization, which helps more than 100,000 women each year receive breast cancer screenings and treatment.
“What Kristin is able to do is offer a tangible expression of hope through her fashion,” said Ashley Miller, NBCF’s director of public relations, according to NBC 5 DFW. “I mean when you look at a vest, you may not see life-saving mammograms, you may not see chemo and radiation and support groups but that’s exactly what we’re going to be able to provide by tackling breast cancer together.”
