A new dine-in concept featuring an automated pizza-making robot will soon debut inside a Walmart store in Frisco.
Dallas-based BRIX Holdings, a multi-brand franchising company specializing in food service chains, is launching a first-of-its-kind eatery called Pizza Jukebox. The company’s technology-driven, pizza-making concept will debut alongside locally-based frozen yogurt spot Red Mango inside a Walmart store at 16066 Texas 121 in Frisco, according to a recent news release.
“We’re excited to see the Pizza Jukebox being welcomed in Frisco,” BRIX Holdings CEO Sherif Mityas told The Dallas Express in an email. “Pizza Jukebox shows how technology and AI can be leveraged to provide a unique and enjoyable experience to customers.
“With this innovative concept, we’re bringing the fun back to dining out by providing freshly made pizza and an interactive atmosphere that you must see – and taste – to believe,” he said.
BRIX partnered with California-based automation company L2F on the robot’s programming and design, which, after several months of refining, is said to put a “new spin on pizza,” according to reporting from CultureMap Dallas.
The pizza dough is prepared using the robot’s automated spinning mechanism, from which Pizza Jukebox derives its name. Once the pizza dough has been properly spun out — “like a record” — the robot will then assemble the pizza with the customer’s specified toppings and then pop it in the oven for a 1-3 minute bake time.
The robot “is not just a high-tech pizza maker — it’s also a source of entertainment for the whole family,” BRIX Holdings said in the news release. “In today’s age of advanced technology and AI, the Pizza Jukebox offers something unique, Rather than just answering questions or completing homework, it creates delicious, hot pizza made to perfection by a robot!”
The company’s pizza-making robot is reportedly able to craft a variety of custom-sized pies ranging from 7 inches to 16 inches.
The idea is all about having fun, according to Mityas. He says that once the concept opens at the Frisco Walmart around mid-June, customers can come in, order, and then watch the robot make their pizza while listening to their favorite tunes on the jukebox.
“Everyone’s used to having pizza delivered. But part of the fun of restaurants is going out,” he said, per reporting from Culturemap Dallas. “After the pandemic, people want a reason to come back out to restaurants, so we’re trying this out with our friends at Walmart.”
If the robot-powered pizza concept proves to be a success, Mityas says that additional Pizza Jukebox concepts could open in other Walmart stores around the country.
The Dallas Express reached out to BRIX Holding for more information about the new pizza shop concept but had not heard back at the time of publishing.