In an effort to make traveling more jolly, M&M’s will continuously show a classic holiday movie at a pop-up event at Dallas Love Field Airport through the end of the year.
“Everyone knows how hectic and busy holiday travel can be, especially for travelers whose plans are disrupted by delays, cancellations, or rescheduling,” Allison Miazga-Bedrick, vice president of seasonal marketing at Mars Wrigley, said in a news release. “Mars aims to inspire moments of everyday happiness, so we created the innovative M&M’s Merry Movie Holiday Lounge to bring cheer and add a touch of M&M’s to the movie-watching comforts of home during the holidays, amid an otherwise stressful experience for many.”
A Mars survey found that almost 70% of Americans have traveled this holiday season and of those, roughly two in three had at least one “stressful experience.” To help alleviate such occurrences, the company’s first-ever Merry Movie Holiday Lounge will open from December 20-31 near Gate 11.
“The ‘home away from home’ holiday pop-up will be cheerfully decorated, equipped with comfortable seating, and will entertain travelers with a classic holiday movie on loop. Of course, no movie marathon would be complete without something sweet, which is why all visitors will get to snack on a happiness-inducing movie-watching treat from one of our iconic brands: M&M’s.”
Those experiencing difficulties while traveling can win sweet prizes to help them cope.
“From Wednesday, December 20 through Sunday, December 31, with the exception of December 25, Americans who experience travel troubles can text ‘MMSHoliday’ along with a brief text or picture describing their travel woes to 312-376-1835 for the chance to win an e-gift card to purchase M&M’s, on us, while supplies last each day.”
The pop-up will be open from 11 a.m. to 7 p.m. each day, except on Christmas.
For the survey, Mars sampled 2,202 adults online from November 27-29, and the data was weighted based on age, race, gender, and other demographics.
