Iconic Commercial Jingle Makes a Comeback

Chili's restaurant | Image by Idealphotographer

The Chili’s baby-back ribs jingle is making a comeback – this time with a soulful twist.

Go ahead and try to read these words that were coined during the mid-1980s while refraining from mentally adding the catchy doo-wop melody that’s been burned into your brain: 

“I want my baby-back-baby-back-baby-back, I-want-my-baby-back-baby-back-baby-back CHILI’S BABY BACK RIBS.” And then the bass: “BARBECUE SAAAUUUCE.”

For jingle enthusiasts, a new rendition of that old favorite baby-back ribs ditty is returning.

Chili’s Grill & Bar announced Tuesday its release of I Want My Baby Back.

The legendary R&B vocal group Boyz II Men, comprised of Nathan Morris, Wanyá Morris, and Shawn Stockman, sings the new version.

“It feels natural for us to re-release the Baby Back Ribs Jingle and pay homage to Chili’s legendary menu item in a nostalgic way. We are excited for our and Chili’s fans to have ‘I Want My Baby Back’ replaying in their minds for yet another decade,” said Boyz II Men.

The trio has sold over 60 million albums, “making them one of the most successful groups in music history,” according to their website.

“We are embracing our history and the things that make Chili’s such a beloved brand,” said George Felix, Chili’s chief marketing officer.

Chilis is making the most of the popularity of the jingle by urging its followers to utilize the ‘Duet’ function on TikTok to put their own spin on the jingle, stream the jingle on Spotify, and buy a special vinyl edition that showcases the Boyz II Men version of the jingle.

“This reboot is certainly part of that push as we’re paying respect to the original jingle while having Boyz II Men lend it their Grammy-winning sound,” said Felix. “We can’t wait to watch our fans make their own versions of the jingle on TikTok!”

What do you think of the new version? Listen to it on YouTube or Spotify, and let us know your thoughts in the comments.

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