Universal Parks & Resorts is set to bring a new theme park to Frisco’s Fields development.
Frisco Mayor Jeff Cheney announced the project Wednesday, saying a kid-themed park and resort will provide entertainment for families for years to come, according to NBC 5 DFW.
Mark Woodbury, chairman and CEO of Universal Parks & Resorts, said the park will be unlike any other Universal Park in the world and that he is “wildly excited” to bring the park to the area.
“We’re known for creating one-of-a-kind innovative, interactive experiences for the whole family,” Woodbury said.
“We have a portfolio of terrific attractions that appeal to young families around the world. We had an idea to bring all of those together and create a destination that is specifically designed to appeal to families with young children. That’s what you see in this illustration now and that’s what we hope to bring to Frisco.”
Woodbury says the theme park will be a one-to-two-day experience.
The company bought 97 acres on the east side of the Dallas North Tollway near Panther Creek Parkway for the construction of the park, according to NBC 5. A 300-room resort hotel is also planned for the property.
Dallas area residents have long hypothesized that a theme park would be built north of the city.
Disney has been rumored to be interested in a Texas theme park.
Still, given the size of the property acquired by Universal — about one-quarter of the size of the parks in Orlando — the Frisco project will be much smaller than major parks operated by Disney or Six Flags, according to The Dallas Morning News.
The property sold is located in the $10 billion Fields development, one of the largest projects under construction in the state, which will include over 10,000 homes, according to The Dallas Morning News. The area also consists of the PGA of America’s new headquarters and the Omni PGA Frisco Resort, the largest resort in America currently under construction.
The Fields project is planned to include large mixed-use districts with offices, shops, restaurants, hotels, and apartments, according to The Dallas Morning News. The first residents are expected to move into the community later this year or early in 2024.