Taco Bell is rolling out a Decades Y2K Menu starting Sept. 9, reviving five classic items from the late ’90s and early 2000s. Each throwback dish will cost $3 or less, tapping into fan nostalgia.
The chain is also offering exclusive Y2K-inspired merchandise — from shirts to watches — available only to Rewards members during weekly Tuesday Drops between Sept. 2–16.
The DX Brief:
- Menu includes: Cool Ranch® Doritos® Locos Tacos, Caramel Apple Empanada, 7-Layer Burrito, Double Decker Taco, Chili Cheese Burrito
- All items priced at $3 or less
- Limited-time run starting Sept. 9
- Rewards members get access to Y2K-style merch
- Taco Bell says the campaign celebrates “flavors, fashion, and fun” of the 2000s
For more details, read the full Newsweek article here.
