Star Local Media, which is based in Plano and has 14 community newspapers across cities in Denton, Collin, and Dallas counties, has been purchased by a Frisco couple.
Celebrating their 25th wedding anniversary this year, Rick and Elizabeth Rogers decided to buy a media company.
The Rogers, founders and owners of 121 Media, purchased Star Media from S.A.W. Advisors, owned by Scott Wright, the former Star Local Media CEO and Publisher. This is 121 Media’s first purchase.
“We are extremely excited and blessed to carry the torch for the publications of Star Local Media,” said 121 Media President and CEO Rick Rogers.
Before starting 121 Media, Rogers was a chief revenue officer at TownNews. He has 25 years of editorial, publishing, and management experience in local media organizations in Missouri and Texas, according to a news release. Both Rick and Elizabeth Rogers have been residents of Frisco since 2011.
More than 750,000 readers subscribe to Star Local Media’s print and online content, according to the company. The newspapers included in the purchase of the company include Frisco Enterprise, Plano Star-Courier, Flower Mound Leader, and more.
In 2016, S.A.W. Advisors gained control of the company when it purchased Star Local Media from a Reno-based company called 1013 Star Communications.
Now in 2021, S.A.W. Advisors sold the company to Rick and Elizabeth Rogers, who believe that “quality local news is more important than ever.”
Star Local Media print publications, delivered to more than 215,000 homes each week, provide print advertising packages and innovative digital and social media marketing services. They provide local businesses with various options to meet their marketing needs.
Scott Wright said that he’s worked with Rick Rogers before and always considered him an honest, intelligent media professional. “With his wife, Elizabeth, they will carry on the legacy of these newspapers in print and electronic formats and give the communities something to be proud of,” he said.
