Luxury Italian fashion brand Prada is setting up shop at the NorthPark Center in Dallas.
The iconic Prada logo went up on the storefront barricades on March 24, although there is no indication of when they will open to customers yet.
This is the latest brand to make its way to NorthPark Center, as The Dallas Express reported in January.
Both Tecovas, an Austin-based boot brand, and Vuori, a San Diego-based active apparel brand, recently took over the space once occupied by Microsoft.
Rhone, a Connecticut-based premium men’s athletic apparel brand, followed shortly thereafter.
Speaking with The Dallas Express, Rhone’s VP of retail, David Benavides, said, “When looking to open in Texas, NorthPark Center is the first mall that came to our mind.”
“NorthPark Center is also one of the major epicenters of Dallas, bringing luxury shopping, fine arts, dining, and films under one roof. Rhone could not be in better company!” Benavides added.
NorthPark already boasted the chic brands Louis Vuitton and Gucci, which also just recently opened. Prada will further add to this reputation for luxury shopping.
“This marks an exciting milestone for NorthPark as we continue to broaden our distinguished luxury collection with the finest brands from around the world,” Nancy Nasher, the owner of NorthPark, said, per The Dallas Morning News.
The new Prada store will occupy one of the biggest spaces in the south corridor, next to Neiman Marcus and Dillard’s.
Prada opened in the northern Italian capital of fashion, Milan, in 1913 and has been a trendsetter in the industry ever since.
The new NorthPark location joins 25 other Prada shops operated in the United States. The only other Prada in Texas is housed in The Galleria in Houston.
The new 11,075-square-foot space will be large enough to house its men’s and women’s ready-to-wear lines of apparel, as well as its collections of shoes and accessories featuring the leather it is famous for.
Prada previously operated a 6,377-square-foot location at Highland Park Village in Dallas that opened in 1997 but was later shuttered.
The brand’s second foray in the city was tested out with a pop-up last summer at Neiman Marcus, per The Dallas Morning News. Sales soared during its opening from May 11 to June 1, 2022, ringing in over $10 million in just two days.
Despite the economic woes hitting most sectors, the market for luxury goods has proven itself largely immune.
The Prada Group witnessed a remarkable 21% increase in revenue last year, reaching $4.5 billion.
In Q4 2022, two of the Prada Group’s brands ranked in the top five of the Lyst Index, which is a quarterly report of the top brands. Prada came in first and Miu Miu, a younger and more playful brand, was ranked fourth.
Apart from Prada and Miu Miu, the Prada Group also owns Car Shoe, Pasticceria Marchesi, and Luna Rossa.
Overall, the Prada Group recently saw a huge growth in sales figures in Europe of 63%, plus an increase of 22% in the Americas, 31% in Japan, and 23% in the Middle East.
Similarly, as The Dallas Express previously reported, Rolls-Royce — a luxury car maker — had a banner year in 2022 and sold more cars than ever.