NorthPark Mall Adding Several High-End Brands


Gucci store at night. Gucci is an Italian fashion and leather goods brand that was founded by Guccio Gucci in Florence in 1921. | Image by TungCheung, Shutterstock

Several new stores are coming to Dallas’ NorthPark Center mall, according to The Dallas Morning News. 

The most significant addition is Joey, a Canadian-based restaurant that calls itself the ultimate in casual dining. The restaurant is going into the former location of Seasons 52, which closed earlier this month. The venue will undergo an $8.5 million renovation, according to state documents.  Expected to open later this year, it will be the second Joey restaurant location in Texas, with the other one in Houston. 

Other stores entering the mall tried to come in before Christmas but could not make it, including a larger Gucci store. 

Austin-based boot brand Tecovas is also opening its first store in NorthPark. The brand is next to San Diego-based Vuori, an active apparel brand that opened before Christmas. Both stores are located in the space formerly occupied by Microsoft, which decided to abandon all of its retail mall locations.

Rhone, a premium men’s athletic apparel brand, is also coming to NorthPark. The Connecticut-based company developed a fabric called GoldFusion, which the CEO said is 98% effective at combating odor after 100 washes. Its products are found in several department stores including an upcoming location in Houston, Tx. This will be its second Texas location.

“When looking to open in Texas, NorthPark Center is the first mall that came to our mind. Our data shows that Dallas, specifically the area around the Center, is one of our strongest customer bases and it was therefore somewhere we wanted to put down roots and continue to grow our community. Aside from being one of the leading shopping centers in the country, NorthPark Center is also one of the major epicenters of Dallas, bringing luxury shopping, fine arts, dining, and films under one roof. Rhone could not be in better company!” David Benavides, VP of Retail for Rhone, told The Dallas Express.

Todd Snyder, an American-based designer, will be opening soon between Neiman Marcus and Nordstrom. The brand was founded in 2011 and was acquired by American Eagle Outfitters in 2015. The brand offers timeless essentials, statement pieces, and custom suiting and has collaborated with L.L. Bean, Champion, Converse, Timex, and New Balance. Snyder worked at Polo Ralph Lauren, The Gap, and J. Crew before starting his eponymous brand. 

Luxury fashion brand Maison Margiela, a Parisian boutique, opened in November and shares the same parent company as with Italian brand Marni, which is also coming to NorthPark by summer, according to The Dallas Morning News. 

Marni is a luxury fashion house founded in Milan. The brand has done several collaborations, including a recent one with Uniqlo for the Chinese year of the rabbit. The brand stores are typically found in high-fashion destinations like Soho, the Meatpacking District, Madison Avenue in New York, Los Angeles, and the Bal Harbour Shops in Florida. 

Clergerie Paris is a luxury shoe and handbag brand with 21 stores worldwide. The brand is currently sold at Neiman Marcus and Bergdorf Goodman. The store will be located between department stores Neiman Marcus and Nordstrom and is expected to open in the fall/winter.

Fragrance brand Creed and online jewelry brand Blue Nile are also scheduled to open up in NorthPark in the spring.  Creed will be next to the new Gucci store, and Blue Nile will be across from Zales Jewelers and James Avery. 

Swiss watchmaker Breitling is another new store that just opened. The brand is known for its pilot watches, and considering the number of airline hubs in the Dallas-Fort Worth area, the brand may be trying to capitalize on this relevant market. 

Sunglass Hut and Omega are also housed in temporary locations while their new permanent stores are under construction. 

The mall is making several improvements to the former H&M space that Nike will take over. The mall is also planning remodels for J. Crew, Victoria’s Secret, and LensCrafters. 

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Jane Robbins
Jane Robbins
1 month ago

Witnessed an older gentleman fall backwards from the escalator that intermittently stops for a second, rolls and bumps every so often enough to loose your balance. He was taken to hospital. Hopefully they will update the infrastructure to keep up with demand welcoming the new store openings.

Bill W
Bill W
1 month ago

Reads like an advertisement!