Dallas-based premium travel company Vonlane is set to add a new route from Dallas to San Antonio.
The non-stop route, which includes Vonlane’s signature cabin services and amenities, will become available to travelers beginning February 10, according to The Dallas Morning News.
Vonlane’s luxury bus service will transport passengers between its Dallas terminal at the Doubletree Hotel near Love Field to its San Antonio terminal at the DoubleTree Northwest, according to advanced ticket options on the company’s website. Prices for the new route will be $139 for a one-way trip and $278 for a round trip.
“People still would prefer, if they can, to avoid going to the airport and dealing with the challenges of air travel,” said Alex Danza, founder and CEO of Vonlane, who describes his business’ luxury service as a “private jet on wheels.”
The addition of a round-trip route from Dallas to San Antonio has been in the works for a period of time and has been highly requested by the company’s customers, according to Danza.
Demand for the luxury bus service has continued to grow since the pandemic and has been “well-received by business travelers, such as attorneys, accountants, lobbyists and other service providers,” said Danza, who cited internal company data denoting decelerating demand for airlines and higher demand for ground-based trips.
Last year was an expansive year for Vonlane. Besides adding a luxury motor coach route between Nashville and Atlanta, the company also added 12 new departure times to both its Dallas-to-Houston and its Dallas-to-Austin routes.
Danza said the company plans to deploy new vehicles and explore new route options in 2023, with a planned Tennessee-focused route scheduled for an early-summer release. The proposed route would add round-trip options between Nashville and Memphis, according to Danza.
Vonlane takes into account a number of considerations when choosing what future routes to add. The primary considerations, according to Danza, are the potential demand for the company’s service and the expected economic growth of the area.
Danza said the company is eyeing routes in Frisco, given the potential for a proposed Universal Parks and Resorts theme park in the city, as reported by The Dallas Express.
Universal bought 97 acres on the east side of the Dallas North Tollway near Panther Creek Parkway for the park’s construction.
“When you look at a city like Frisco, there’ll be a day where probably very soon that has departures from Frisco that go direct to Austin or Houston or other destinations. That’s the beauty of our business model,” Danza said.