Dunkin’ Dips Toe Into Taco Territory

Dunkin Donuts sign. Dunkin Donuts is an American chain with outlets all over the world featuring donuts and great coffee. | Image by James R. Martin, Shutterstock

When Taco Tuesday comes around, Dunkin’ Donuts doesn’t really spring to mind. This might soon change.

In a press release on March 22, Dunkin’, the Massachusetts-based mega-donut chain, introduced a new addition to its menu — the Dunkin’ Breakfast Taco.

“Our culinary team has expertly crafted these Breakfast Tacos with the vibrancy of Spring in mind, delivering a taste sensation that can be enjoyed any time of the day – not just for breakfast,” Jill McVicar Nelson, the company’s chief marketing officer, said in the release.

The Dunkin’ Breakfast Taco begins with a heated flour tortilla that is generously stuffed with scrambled eggs, sharp white cheddar cheese, and fire-roasted corn. The taco is topped with a tangy lime crema, with the option to kick it up a notch with a sprinkle of crispy crumbled bacon.

A single taco in the DFW region costs about $2.79 or $2.99 if you want to splurge on the bacon topping.

The new Dunkin’ Breakfast Taco is designed to be eaten on the go; the company explained in its release. This makes it an ideal breakfast option for those who are always in a rush. To keep all the ingredients in place, the taco comes in a taco holder that prevents any messy accidents while you’re driving.

Reactions from Dunkin’ customers about the new offering have been mixed, although also not too bad.

YouTuber The Southern Snack gave it “a solid seven.”

Also in the spirit of spring, Dunkin’ released a limited-time cherry blossom donut at select locations in Washington, D.C., and Maryland.

Dunkin’s decision to add tacos to its menu comes three years after Taco Bell took a stab at breakfast with $1 breakfast burritos.

Just recently, the chain turned it up a notch by streamlining its breakfast offerings and bringing comedian Pete Davidson on board. Taco Bell’s breakfast sales showed a 9% increase in the fourth quarter, per CNN.

Is Dunkin’s recent foray into taco turf just a coincidence? Maybe, maybe not.

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1 Comment

  1. ThisGuyisTom

    If you have ever seen the kitchen operation of a Dunkin Donuts, then you know that their “food” is a designed fast food.
    No “real egg” looks like that preformed sterile plastic-looking egg which comes from the cooler bank.
    In fact, many fast food “scrambled eggs” come from a carton container mix of god-knows-what.
    The donuts come shipped “pre-formed” and banked in the cooler.
    I guess Americans are okay with fake foods as long as it tastes good.

    Back in 1975, I managed a real donut shop where the donuts that I made were from scratch.
    Dunkin isn’t anything like that.

    An aside:
    Inflation was bad at points in the 70’s and then 80’s.
    In 1975, powdered sugar suddenly went to almost a dollar per pound.


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