Disney World just got more expensive again.
For the second time this year, the company raised its ticket prices, setting new rates for its different parks in Orlando, Florida.
According to CNN Travel, three of the four theme parks that make up Disney World will see higher prices, with Magic Kingdom and Disney’s Hollywood Studios raising them by more than 12%. The cost of admission to Animal Kingdom will go unchanged.
Before the price hike, one-day, one-park tickets ranged from $109 to $159, depending on demand.
Disney parks have a demand pricing model, with the new highest one-day, one-park ticket to Magic Kingdom selling for $189 around the weeks of Christmas and New Year’s Day, the most popular time of the year at the park. Magic Kingdom is the most visited theme park in the world.
Park reservations for Christmas Eve, Christmas Day, and New Year’s Eve are sold out, according to CNN Travel.
“Their bottleneck is often the Magic Kingdom. Lots of people want to come to the Magic Kingdom. And Disney would really like to get people to spread out and try the other parks. And they’re keeping the prices the same as a way of sort of signaling that they’re all just as good. But I don’t think anyone has ever bought that idea,” stated Don Munsil, co-owner of Mouse Savers, speaking with CNN Travel.
Disney World’s annual pass is also seeing a price increase, with three of four annual passes going up $100, according to CNN Travel.
“We continue to focus on providing guests with the best, most memorable Disney experience, and we’re doing that by growing our theme parks with incredible new attractions and offerings,” Disney said in a statement, according to ABC 8.
“We are also making planning easier with new one-day tickets that automatically include a guest’s theme park reservation and continue to provide a wide range of options to visit throughout the year, including our lowest priced ticket of $109, which has not changed in more than four years.”
Disney is not only raising prices at its parks. Its Disney+ streaming service also saw a price increase. The streaming platform is now $10.99 per month for ad-free service and $7.99 for the ad-supported version, according to Business Insider.