Data Axle Acquires DonorBase and Lake Group Media

The two leading nonprofit cooperative databases under one roof combination enhances multi-channel marketing capabilities and powerful data sets | Photo by Cytonn Photography on Unsplash

Data Axle’s solutions enable clients to acquire and retain customers, enhancing their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Their cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services.

“Data Axle is a leader in data-driven solutions for commercial and nonprofit organizations across the country, and we’re proud that Lake Group Media and DonorBase will now join the company,” said Lake Group Media CEO Ryan Lake. “Our capabilities are aligned; we share a commitment to making sure marketers have the very best data-driven solutions and services. We felt that Data Axle was the best long-term permanent home for both Lake Group Media and DonorBase. Karen and I are dedicated to working with our team along with Data Axle’s management to ensure a smooth transition for our clients and partners.

Data Axle announced Sept. 1, 2021, the acquisition of two companies, media buying and sales agency Lake Group Media Inc, and DonorBase Inc, a leading nonprofit cooperative database. Following the acquisition, Data Axle will gradually sunset the Lake Group Media brand, while DonorBase will continue to operate independently and maintain its brand.

“We plan to retain DonorBase as a separate nonprofit cooperative database from our existing Apogee database, and it will remain under its current brand,” said Niely Shams, President of Nonprofit Solutions at Data Axle. “It’s fantastic timing, as we recently announced the appointment of Jonathan Reckford, CEO of Habitat for Humanity to Data Axle’s board of directors, and we will continue to deepen our commitment to the nonprofit sector.”

Learn more about Data Axle and this acquisition on their website: http://www.data-axle.com/

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