Craft Ice Startup Relocates HQ to North Texas

Slow-melt ice spheres
Slow-melt ice spheres by Lux Ice. | Image by Lux Ice

A Philadelphia-based startup specializing in the production of “crystal clear, tasteless, slow-melt ice spheres” for beverages has relocated its headquarters to North Texas.

Craft ice startup Lux Ice picked Flower Mound as the location of its primary headquarters due to the region’s pro-growth and pro-business environment. Additionally, it is worth noting that most of its workforce is already located in the metroplex, the Dallas Business Journal reported.

Using its proprietary freezing process, Lux Ice “takes purification to an entirely different level, ensuring consumers taste the drink, not the ice,” reads a company description on LinkedIn.

By refining the “ice sphere manufacturing process” and scaling craft ice production, the company said it can deliver Lux Ice to “supermarkets, c-stores, liquor stores, and other retail channels as well as on-premise restaurant and bar locations.”

According to Lux Ice, relocating its headquarters to North Texas was the logical choice after it moved its manufacturing to a new 50,000-square-foot facility in Flower Mound.

By relocating its headquarters, Lux Ice said it believes it will be better positioned for exponential growth and more likely to become a mainstay in the beverage and cocktail industry.

The Dallas Express reached out to Lux Ice to learn more about why it picked North Texas for its new headquarters and some of the company’s future growth plans but had not heard back by press time.

To help Lux Ice become a nationwide brand, the company recently named industry veteran Michael Crouse as its CEO, replacing Lux Ice founder Shawn Kilcoyne, who will stay on as chairman.

With executive roles at Kraft Heinz, Frito Lay, and Tyson Foods under his belt, Crouse could position the company to move into new markets and expand its presence from coast to coast.

The vision for Lux Ice is one of widespread prominence, according to Crouse.

“Here’s the vision. Lux Ice — available for in-home use in every home in the U.S. And away from home, the vision is when you go to a restaurant or a bar, they ask you, ‘Would you like ice? Or would you like Lux?’ That’s the vision,” he said, per the Dallas Business Journal.

Despite manufacturing Lux Ice in Texas, the product is currently unavailable in the state. A full list of nationwide and select retailers that carry Lux Ice can be found on the company’s website or by clicking here.

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