The national retailer Kohl’s was facing a backlash Tuesday over a line of merchandise that includes Pride merchandise for infants.

#BOYCOTTKOHLS began appearing online after it debuted clothing for Pride Month in June. One of the items was a  “Community Pride” bodysuit for babies from 3 to 24 months.

Other children’s shirts with rainbow colors have messages like “Belong. Believe. Be Proud,” or “Stronger Together.”

Boycotts have been a tool for critics after Target introduced a line of Pride merchandise and after Bud Lite used transgender influencer Dylan Mulvaney in an ad campaign, as reported by The Dallas Express.

The Dallas Express has reached out to Kohl’s for comment.