Uproar Over Bud Light’s Trans Partnership

Bud Light
Bottles of Bud Light | Image by monticello/Shutterstock

America’s best-selling beer brand has waded into controversy by partnering with a transgender spokesperson in a new social media advertising campaign, sparking calls for boycotts by some consumers.

Bud Light, which accounts for over 17% of all beer sold in the United States, has teamed up with Dylan Mulvaney, a biological male who now identifies as a transgender female, to promote its beer.

Mulvaney recently made news after receiving a letter from Vice President Kamala Harris celebrating the social media influencer’s one-year anniversary of transitioning genders.

“I send you my warmest greetings as you celebrate your 365th day of living authentically,” Harris wrote in a March 13 letter to Mulvaney.

Weeks later, on April 1, Mulvaney posted a video to Instagram promoting a Bud Light contest and touting a special can the company sent with Mulvaney’s face on it as well as a congratulatory message similar to the one penned by Harris.

The backlash against the Anheuser-Busch brand was swift.

“Is the Bud Light thing an April Fool’s joke?” tweeted radio host and commentator Erick Erickson. “I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”

Townhall columnist Derek Hunter posted a picture of the custom can featuring Mulvaney’s face alongside a can of Budweiser, another Anheuser-Bush product, displaying the brand’s famous slogan, “King of Beers.”

Along with the images, Hunter wrote, “Bud Light: the groomer of beers.”

American singer-songwriter Kid Rock posted a now-viral video of him shooting several cases of Bud Light while calling for a boycott of the product.

In a Twitter thread, online pundit James Lindsay pointed out that Anheuser-Busch has long been engaged in advocacy for LGBT issues and causes and has touted its perfect scores on the Human Rights Campaign’s Corporate Equality Index for years, which benchmarks “corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.”

Despite the controversy, Mulvaney still garnered support from many.

One Instagram user, Erica Shadeh, commented, “I don’t even drink Budlight, but I may just have to start – what is wrong with big brands supporting the LGBTQ+ community? They need all the support with all the hate in the world.”

Ed Krassenstein took to Twitter, saying, “To all of you far-right snowflakes who now refuse to drink Anheuser-Busch products like Budweiser or Bud Light now that they appear to support transgender star Dylan Mulvaney, good luck finding another beer.”

Addressing the controversy, Anheuser-Busch stood by its decision to partner with Mulvaney.

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” the company told Fox News.

“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

The “personal milestone” referenced the one-year mark of Mulvaney’s gender transition.

This is not the first time Bud Light has waded into social and cultural issues. In 2016, the brand partnered with comedians Amy Schumer and Seth Rogen for an ad campaign that played on the national political conversation.

The two comedians, both well-known far-leftists, were featured in several commercials, including one where they claimed that women are paid less than men.

“Women don’t get paid as much as men, and that is wrong,” Rogen says in the ad.

“Bud Light proudly supports equal pay,” Schumer adds.

Soon after, Bud Light abruptly pulled the Schumer/Rogen campaign and severed ties with the two, citing “slumping sales” in the United States.

Thomas Donohoe, author of “The CEO’s Digital Marketing Playbook,” told Market Watch that, while Bud Light’s decision may cause the company to lose customers in the short term, it will likely be viewed as a “smart move” years from now.

On the current backlash, Donohoe said, “In 20 years, concerns like this are going to be laughed at.”

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  1. L.B.

    Lol your articles are hilarious! Kid Rock isn’t an icon, he is trash, just like most who admire him! Why do you let one group upset you so much? We deal with you conservatives so much and your Bs, you’re the number one killer in the country for your gun vote. You are killing children not Bud light cans. You just don’t like it and guess what nobody cares because this is America and you can do what you want and obviously you guys can keep killing children so the trans can be the trans cause they’re not doing anything wrong and they’re not bothering you, so if you don’t like it go drink another beer. And honestly, if you don’t want to be unhealthy, don’t drink beer.

    • Pap

      “..so the trans can be the trans cause they’re not doing anything wrong..” Tell that to the family of the adults and children who were murdered by that freak in Tennessee. Or are we just gonna ignore that? Moron.

      • L.B.

        I’m a moron?!?!?! Of all the mass shooters 4 have been trans. Now who is the moron? Mental illness is the problem here. Not how you identify as a human being. Wow! And if you really want to get technical, what are you doing about the gun laws? Are you gonna blame the person or the gun moron laugh out loud

      • L.B.

        Who is the moron? LMAO

      • L.B.

        I think you’re mad at guns, not trans people, get it together, and understand that you are the enemy

        • Snarf Badelman

          The gun didn’t murder anyone, the fool holding the gun murdered 6 people.

        • fed up with Dallas County

          you are the enemy”

          Are you threatening us honey?

    • Bret

      I guess you believe mulvaney is an icon. And yes they do bother people bc we have the moronic left, meaning you pushing this mental disorder of way less than 1% if the population to some type of normalcy. It’s not.

    • Bill

      Acting like animals isnt the answer. About 200 people die PER DAY in the USA from fentanyl. Thats more than double gun and automobile deaths combined. If you’re really concerned about our children in this country lets start here. Especially since you’re the ones responsible.

      • B.S.

        Problem with that stuff is where it comes from. Gray warfare. Same sorta thing was done with opium in China. We don’t have the will to stop it. We meaning our government.

    • B.S.

      You realize that if one wants to do harm they will find a way in a free society. I don’t expect to change your mind. Just inform you of how the world works. It’s not hard to build an IED if you have the time and patience to do so. It’s even easier to run through a crowd of people with a vehicle. Acting as if the gun is the problem is missing the issue entirely. Mental health is part of it, but seemingly the bigger issue is the lack of morals and values of the later generations. I see things today that i couldn’t imagine 15 years ago. There’s such a lack of personal responsibility and consequences for actions. We as a society are slowly destroying what we once were. In the past decades if you had an issue with someone you talked to them about it. Now we are quick to find a government solution to the issue. Personally I don’t drink beer, but i do see it as my freedom to support or not support a company that i agree with. They have the freedom to make any can they want and in a capitalist system we the consumers have the freedom to buy said products. I might be wrong but I’d be willing to bet my paycheck that alcohol kills more people in the US than guns do every year. In both cases you have victims that had nothing to do with the person responsible. I hope that dialog in this country can continue in a civilized manner. The last virtue of a dying nation is tolerance.

    • Monte Mcdearmon

      LB you are living proof that a mind is a terrible to waste.

  2. Gary Bell

    No more will I accept the premise that a chick can have a dick. You got a dick you’re a guy who wants to be a girl. Dress any way you want but you are a guy. Cut it off and you’re still a guy. Funny how that genetics thing works. So quit trying to force me recognize you.

  3. Mike

    Donohoe is wrong. Products encouraging political and social division within culture are wading into unnecessary territory risk economic viability of company.

    • L.B.

      She is making her money and it is not her choice. It’s the big corporations, so as long as she is valid in this world and as long as y’all keep doing this, you’re going to make her a richer and bigger star. Look at what you did for Trump.

      • Bill

        She is a he. Nothing in the world is going to change that.

  4. Bret

    The left uses the word hate as much as racism. The right does not hate trans. Live your life but stop pushing it on children and the public. You won’t just live your life you want to force everyone to think it’s awesome. As for the idiot who said “good luck finding another beer” , have you been to a grocery store lately? You said probably the stupidest comment of the year. Maybe century. Budlight, the princess of beers?

  5. ThisGuyisTom

    I’m curious to see the second quarter sales report on BUD (NYSE).

    In the stock market, it seems that by March 15, “short interest” had increased almost 6% from Feb 28th.
    [When a trader “shorts” a stock, they are betting that the price will go down.]

    • L.B.

      Who even drinks Bud Light anymore?

      • fed up with Dallas County

        No one. But I’d lay off the crack and meth if I were you.

    • R Reason

      Open & Proud (Miller Lite)
      Brewing Change (Anheuser-Busch)
      Not a moment But a Movement (Coors)
      Brewed For All (New Belgium)
      Embarrassing All Differences (Boston Beer Co.)

      You might have to switch to the hard stuff, Tailgunner.

  6. ThisGuyisTom

    Budweiser’s 2021 Environmental, Social & Governance Report
    taken from WWW ab-inbev.com/news-media/news-stories/anheuser-busch-inbev-2021-environmental-social-and-governance-esg-report/
    For those who do not know…
    …The rich, elite influencers of the Davos crowd and the World Economic Forum have devised the ESG standards. One of the world’s largest investment funds is Blackrock. They own a large percentage share of the majority of stocks on the New York Stock Exchange. You can see how Blackrock advises the World Economic Forum on ESG standards when you investigate Blackrock. The CorbettReport has a lot of good information about Blackrock, the World Economic Forum and the Davos crowd. You can also find out how the IPCC really operates in setting their standards. [IPCC shapes the narrative, then ‘alters the science’ to fit the narrative per the IPCC website; and thus you get the ‘official’ Climate Change narrative.] https://www.corbettreport.com/qfc-ipcc/   
    ESG is about shaping the public narrative.
    These new fad-like social narratives are designed by powerful forces. The media spins the narrative and the dumbed-down public climb on board with the narrative. Media spin will give a clothing manufacturer a “Name Brand Shoe” fad, and the same is true for these “social fads”.
    These ESG goals and standards are not designed to help the common person. They are designed to enact more control over the lives of the common person while profiting the elite Authoritarians and to enable the Authoritarians to obtain more power over people. Witness Europe. The citizens in Europe have had their “standards of living” take a nose dive along with more authoritarian control over their lives.
    There is a reason that the Carbon Credits have reached all-time highs.
    Two Recent Dallas Express articles:
    Financial Firms Avoiding ESG Language
    Attorneys General Criticize ESG Investing

    • R Reason

      “Lies, misinformation, and conspiracy theories are not free speech. They are fraud and propaganda.”
      ― DaShanne Stokes

  7. Lou Sassole

    Show me where the bad rainbow touched you.

  8. Wrath

    ““I send you my warmest greetings as you celebrate your 365th day of living authentically,” Harris wrote.”

    Shouldn’t it be 365th day of pretending?

  9. G. Tex

    Did everyone notice that the first thing L.B. did was call Kid Rock and his fans “trash”? So it is ok for her to call millions of people “trash” just because she doesn’t like his music? Typical of low IQ leftists who can’t comprehend that they are the ones spewing hate and division…..and screaming about anyone that disagrees with them….

    If you don’t like Kid Rock, don’t listen to him, if you disagree with Anheuser Busch’s marketing campaign, don’t buy their products….it’s a personal choice.

  10. Monte Mcdearmon

    Guns kill no one PEOPLE KILL PEOPLE and until everyone realize this there is no hope to fix it.

  11. ThisGuyisTom

    Half Of America’s Top-Selling Beers Have Gone ‘Woke’
    A new analysis by Newsweek found Bud Light isn’t the only major brewing company partnering with LGBTQ+ groups.
    Based on shipping data from Beer Marketer’s Insights and analyzed by 24/7 Wall Street, the top 10 best-selling beers in the US include Bud Light, Coors Light, Budweiser, Miller Lite, Corona Extra, Michelob Ultra, Modelo Especial, Natural Light, Busch Light, and Busch.
    Newsweek said of that list, half of the top-selling beers, including Coors Light, Budweiser, Miller Lite, and Michelob Ultra, have all run pro-LGBTQ+ campaigns; however, none garnered as much attention or backlash as Bud Light’s collaboration with Dylan Mulvaney.

  12. ThisGuyisTom

    Anheuser-Busch Loses $6BN (in stock market cap) In Six Days After Trans Ad Campaign That Top Execs Never Approved
    …the Daily Wire reports that company executives had no idea about the ad campaign.

  13. fed up with Dallas County

    I see a pattern developing…

    I doubt L.B. is located in Dallas and is quite likely a paid activist posting from a non-Dallas perhaps .gov or .mil IP address as part of a propaganda-based “anti-disinformation” campaign. Could also be an SPLC, Soros, Antifa or BLM operative.

    “She” (it) and her ilk appear out of nowhere when the subject is LGBQT, self-defense or gun control.

    L.B is keyword-triggered…

    • R Reason

      An “operative” would not have stepped into an intolerant troll farm like this unprepared to shovel illiterate dung.  Hers was a normal reaction, likened to finding a reeking pile of garbage in the middle of the street. 

  14. ThisGuyisTom

    Bud Light’s dollar share for the latest week lost almost the same amount as competitors like Miller Lite and Coors Light gained, according to a report from Beer Business Daily.



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