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Wednesday, September 28, 2022
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Texas Tech Invests $200 Million Into Football Program


Rendering of the new South End Zone project. | Image by Texas Tech Athletics

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Texas Tech announced a $200 million investment into its football program this week, the largest single investment into its football program in school history.

“This is a historic day as we announce our intentions to construct what will be the premier football facility in the Big 12 Conference and nationally,” Texas Tech athletic director Kirby Hocutt said. “This facility, when completed, will not take a backseat to any other school in the country. We have received tremendous interest from many of our supporters regarding this project and anticipate that continuing as we get closer to officially breaking ground.”

“Our intent is to be the top athletics department in the country. As we look into the long-term future of college athletics, this project will set the stage for what we anticipate as decades of success on the gridiron for our Red Raiders.”

The project will “completely revitalize” the south end zone of Jones AT&T Stadium. The school will construct a new, four-story building at that end of the stadium that will connect via a sky bridge to the Sports Performance Center and the newly planned Womble Football Center.

The ground floor of the four-story building will include a home and visitor’s locker room and a 7,200-square-foot club area that will give fans in that space opportunities to interact with the team.

The main concourse and loge boxes will occupy the second level, with coaches and staff offices on floor three and premium suite options on the top level. The newly constructed facilities will create over 300,000 combined square feet of space. 

A new scoreboard will also be placed atop the four-story building, and fans will be able to enter the game through a new gate at the south endzone that features increased concession stands. New ground-level sight lines to the field at Jones AT&T Stadium for fans will also be created as part of the project.

The designs of the new facilities will blend modern design elements with Spanish architecture “well known to Texas Tech supporters.”

The school expects to generate significant revenue annually in premium seating once the project is completed, according to the press release. 

“We couldn’t be more excited for the future of our football program and what this facility will do in terms of player development and recruiting,” Red Raiders Head Coach Joey McGuire said. “The support for Texas Tech Football is real and it is passionate, and this project will position us at the top echelon of college football on a yearly basis. We are thankful for the support of so many of our donors who have already contributed and are planning to give to this facility.”

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2 months ago

I’m so glad to see Texas Tech is setting academics as a priority