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Wednesday, October 5, 2022
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Tesla Files Trademark for Texas-Shaped Logo


Tesla files for Texas-shaped logo | Image by Tesla Inc./U.S. Patent and Trademark Office

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Tesla’s new Texas-shaped logo will sport the words “Cyber Roundup,” according to a trademark filed with the U.S. Patent and Trademark Office last week.

The trademark description shows the logo consists of a stylized outline of Texas with the words Cyber Roundup in the center of the design.

Uses for the logo are listed as “providing information in the fields of electric cars and energy products” as well as “clothing, t-shirts, shirts, hats, socks, jackets, [and] sweaters.”

Tesla CEO Elon Musk has been a strong proponent of Texas’ relaxed regulations and its business-focused economy, going so far as to move Tesla’s global headquarters from Palo Alto, California, to Austin.

“We needed a place where we could be really big. And there’s no place like Texas,” said Musk at the grand opening of Tesla’s “Giga Texas” factory in Travis County.

Giga Texas is the largest factory in the world by volume and the location where development of the Cybertruck is currently underway, according to Musk.

At the April grand opening, the company displayed Texas-shaped neon branding with the words “Cyber Rodeo” and “Giga Texas” inside. This has given theorists the notion that Musk will use the logo in conjunction with Tesla’s long-awaited Cybertruck model launch.

In January, Musk tweeted that he had been driving the latest Cybertruck prototype around Giga Texas. “It’s awesome,” he said.

With the recent trademark filing, Texans might see Cybertrucks branded with a familiarly shaped logo driving alongside them in the not-too-distant future.

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