Texas Attorney General Ken Paxton has initiated an investigation into WK Kellogg for allegedly misleading consumers by advertising their cereals as “healthy” while containing artificial colorings linked to health issues. The probe focuses on popular products such as Froot Loops, Apple Jacks, Frosted Flakes, and Rice Krispies.
BREAKING: I’m investigating Kellogg’s for potentially breaking the law.
There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy. https://t.co/3md9AnfogU
— Attorney General Ken Paxton (@KenPaxtonTX) April 5, 2025
The investigation stems from concerns that Kellogg’s marketing practices may violate Texas consumer protection laws. Notably, the company has removed these artificial dyes from their products in Canada and Europe, but they remain in U.S. versions.
“Artificial food colorings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as ‘healthy,'” Attorney General Ken Paxton explained.
The investigation highlights potential health risks associated with petroleum-based artificial food colorings, including hyperactivity, obesity, autoimmune diseases, endocrine-related problems, and cancer. Paxton emphasized the need for accountability from companies making misleading claims about their products’ health benefits.
“There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy,” Paxton stated.
The probe also aims to address broader concerns about deceptive advertising practices and their impact on public health. Paxton noted, “A critical part of fighting for our children’s future is putting an end to companies’ deceptive practices that are aimed at misleading parents and families about the health of food products.”
As of the latest update, Kellogg’s has not responded to the allegations regarding health claims. The investigation underscores the importance of accurate labeling and truthful marketing claims in protecting public health and ensuring informed consumer choices.
The outcome of this investigation could have significant implications for food industry practices and consumer awareness regarding potential health risks associated with certain food products. It also highlights the need for consistent safety standards across different markets and emphasizes the role of regulatory bodies in protecting consumer interests.