Starbot Robot Technology Helps Cancer Patients Meet the Dallas Cowboys

Dallas Cowboys Starbot allows Dallas Cowboys Players meet cancer patients. | Image from the Dallas Cowboys

The Dallas Cowboys are accustomed to nearly 100,000 supporters cheering them on at AT&T Stadium every game. However, as of March 1, they now have the opportunity to show other fans some much-needed support at the American Cancer Society Gene and Jerry Jones Family Hope Lodge through Starbot.

Cancer patients with the facility located near Baylor University Medical Center in Dallas use a new technology called Starbot. It is an iPad held by a robotic device that provides a concrete structure for virtual interfaces by incorporating video conferencing technologies into a remote-controlled platform. 

The Gene and Jerry Jones Family, as primary donors, understand the impact this disease can have on a family and community.

The robot, nicknamed “Cowboys Starbot,” will allow Dallas Cowboys players, alumni, cheerleaders, executives, and others to visit patients virtually uniquely and safely.

“The Dallas Cowboys are excited to add Cowboys Starbot to our team,” said Charlotte Jones, the Cowboys’ executive vice president and chief brand officer. “He provides our players and so many others in our organization a fun and different way to interact with fans that may be immune-compromised or require distancing due to ongoing pandemic issues.”

In the fall of 2021, the American Cancer Society Gene and Jerry Jones Family Hope Lodge received its first visitors. The facility provides a home away from home for cancer patients and their caretakers while going to one of North Texas’ leading medical centers for treatment.


“We’ve got the Dallas Cowboys organization cheering them on. And that’s critical in the course of a cancer battle,” said Jeff Fehlis, the executive vice president with the American Cancer Society.

The launch made the first of many visits that Cowboys Starbot and the Dallas Cowboys aim to make to Hope Lodge. The team plans to virtually visit the facility on the first Tuesday of every month for the foreseeable future.

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