The Dallas Cowboys launched The Salvation Army’s holiday fundraising campaign during Thursday’s Thanksgiving game against the Kansas City Chiefs at AT&T Stadium, NewsRadio 1080 KRLD reported.
At a “Doing the Most Good” luncheon, Charlotte Jones recounted how the partnership began in the 1990s and led to the first nationally televised Red Kettle halftime kickoff in 1997 — a tradition now credited with raising $3 billion.
The Salvation Army of North Texas also announced a $212.7 million campaign to build a 21-acre social services campus designed to serve 31,000 people annually, expand shelter capacity, and reduce homelessness. Last year’s North Texas Red Kettle campaign raised $1.5 million; this year’s goal is $1.6 million.
The DX Brief
- Red Kettle campaign has raised $3 billion nationwide
- North Texas raised $1.5M last season; targeting $1.6M this year
- Salvation Army of North Texas launched a $212.7M effort for a new 21-acre campus
- Planned campus would serve 31,000 people annually and expand shelter capacity for those experiencing homelessness
Read the full article at NewsRadio 1080 KRLD
