Athletes Unlimited and Vote.org have launched a new partnership titled “Power in My Voice.” The year-long non-partisan campaign was created to inspire voter participation and encourage fans to exercise their power through other forms of civic engagement.
During each 5-week session of the 2022 season, Athletes Unlimited and Vote.org will host in-stadium voter booths at each of the league’s four sporting events where voters can register, get information, and ask questions about voting requirements and changes.
“Our athletes continue to be role models in their civic leadership efforts off the field, and again we see them blazing trails with their 2022 Power in My Voice campaign. Athletes Unlimited is excited to partner with Vote.org in this voting initiative, supporting the athletes’ vision of connecting fans to the power in their own voices through civic engagement,” said Jazmyn Jackson, Manager of Civic Leadership at Athletes Unlimited, via a press release.
During the 2020 election cycle in Texas, Vote.org made over 22 million voter contacts in the state, helped register over 480,000 voters, facilitated over 218,000 mail-in ballot requests, and served 750 meals via food trucks to voters waiting in polling lines.
“We are excited to partner with Athletes Unlimited and their players, who serve as role models to so many to accomplish this goal,” said Vote.org CEO Andrea Hailey. “Together, we can reach their fans with a message that simplifies the voting process, lowering the barriers to political engagement and increasing turnout among young people. By making voting easier, and in turn, getting more people to vote, we create a stronger, more representative democracy.”
Athletes Unlimited is a group of next-generation sports leagues that empower professional female athletes. The four sports within the league are basketball, volleyball, lacrosse, and softball. Voters can visit the “Power in My Voice” booths at each Dallas game through April.