Music star and DFW native Post Malone continues collaborating with his beloved Dallas Cowboys, partnering with the team for a second project within the last couple of months.
Malone partnered with the team to open his own Cowboys-themed Raising Cane’s restaurant location, complete with a ribbon-cutting celebration that featured Post Malone-themed cups. Malone’s custom meal order became an official menu item at his Dallas location in early October.
“Growing up in Dallas, I’ve been a fan of the Dallas Cowboys and Cane’s since I was a kid, so it is an honor to be part of this collaboration with two of the greatest brands in history,” Malone said at the time in a press release.
He is now collaborating with the team on a line of Cowboys-themed apparel that will become available on Thursday.
Post Malone shared a brief video advertisement for the line on X, formerly known as Twitter, on Monday.
This Thursday 💙💀🔥
Nov 30th – Don’t miss out pic.twitter.com/Y969f214Bj
— NTWRK (@NTWRKLIVE) November 26, 2023
The clothing line was co-designed by streetwear brand Cheatin Snakes, according to CultureMap Dallas. It will feature 22 options, including limited-edition hoodies, sweatshirts, t-shirts, shorts, and more. The products come in black or white offset with accents of blue, various slogans, and the occasional inclusion of images of Post Malone himself.
The items will be sold through Los Angeles-based digital marketplace NTWRK, which will host a product launching event before the Cowboys’ Thursday night game against the Seattle Seahawks at AT&T Stadium, reported CultureMap Dallas. The November 30 event will include legendary Cowboys receivers Michael Irvin, Dez Bryant, and Drew Pearson, joining the festivities from Los Angeles and on-site from “Dez’s Big Dallas Tailgate.”
The products will be available for purchase on-site and in Cowboys stores during the game, and NTWRK will sell them publicly until December 3. Prices range from $40 to $168.