FIFA President Gianni Infantino and former Brazilian soccer star Ronaldo teamed up to present the logos for the 2026 World Cup from the Griffith Observatory in Los Angeles.
The 2026 World Cup logo, unveiled Thursday, features the number 26 placed vertically in white print with a black background and the World Cup trophy on top. It is the first time the trophy has been incorporated into the logo design for the tournament.
The tournament will be hosted by 16 cities in the United States, Canada, and Mexico — including Arlington. Each city also got its own logo, which consists of custom color schemes and the city name placed under the tournament logo as a symbol of unity.
“Football [Soccer] unites the world and has to also unite the young generation in a world which seems to be more and more divided,” Infantino said on the FIFA website. “We need occasions that will bring people together, and we really believe that the 2026 FIFA World Cup will bring people together.”
The Dallas logo has a lime green background with the “26” and “Dallas” written in teal.
FIFA also revealed a “WE ARE 26” campaign involving the hashtag “WeAre26” to emphasize the need for unity.
“WE ARE 26 is a rallying cry,” Infantino explained in a press release. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.'”
“The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”
Other host sites for the 2026 World Cup include Houston, Los Angeles, New York/New Jersey, Philadelphia, Boston, San Francisco, Miami, Atlanta, Kansas City, Seattle, Guadalajara, Mexico City, Monterrey, Vancouver, and Toronto.
The championship site has yet to be announced.