Sports is big business, and nowhere is that business bigger than in Texas.
The global sports industry generated over $403 billion in revenue in 2022 and is expected to grow to over $680 billion by 2028.
According to a Forbes report, the NFL is the most valuable sports league in the world due largely to lucrative television deals. In 2023, the NFL had 30 teams ranked among the world’s 50 most valuable sports teams.
So, what’s the most valuable sports team in the world? The Dallas Cowboys, which owner Jerry Jones purchased in 1989 for $150 million.
Fox Business reports on the latest valuation of the Cowboys, which places the team heads and tails above every other NFL franchise — a ranking it has held since 2007. Here’s the start of the story:
The Dallas Cowboys are the first sports team in history to reach $10 billion in value, according to Sportico.
Sportico’s annual rankings of all 32 NFL teams came out Tuesday and estimated the Cowboys to be worth $10.32 billion. The Cowboys were estimated to be $2.53 billion more valuable than the second-place team, the Los Angeles Rams, at $7.79 billion.
The New York Giants were third at $7.65 billion, followed by the New England Patriots at $7.31 billion and the San Francisco 49ers at $6.86 billion. The New York Jets ($6.8 billion) and Miami Dolphins ($6.76 billion) ranked sixth and seventh, respectively.
The final two NFC East representatives, the Philadelphia Eagles ($6.75 billion) and Washington Commanders ($6.3 billion) are listed eighth and 10th, respectively, sandwiched around the Las Vegas Raiders ($6.7 billion).
Just last September, Forbes estimated the Cowboys to be the first team in sports history to be valued at $9 billion. Sportico’s previous estimate in February, which valued the team at $9.2 billion, estimated that the second-place Golden State Warriors were the only sports franchise within $1 billion of the Cowboys, at $8.28 billion.