Concessions at sports events are big business.
While the NFL earns most of its money from television licensing deals, the high markup on concession sales to its captive audience brings in additional revenue.
The Dallas Cowboys ranked No.9 for concession prices during the regular 2023 season. The average price of a hot dog and 16-ounce beer was $17.31. The cheapest beer at AT&T Stadium was $10.50. Just getting into a game last year cost a small fortune, on average, $116.69, based on 2023 regular season prices. The Cowboys sold an average of 93,594 tickets per home game in the 2023 regular season.
It’s no wonder that the Cowboys recently became the first sports team in history to surpass $10 billion in value.
WFAA reports on the more than 20 new food and beverage options that AT&T Stadium has announced for the 2024 football season. Here’s the start of the story:
ARLINGTON, Texas — If you’re a football fan planning to catch a Dallas Cowboys game at AT&T Stadium this season, you’ll have the opportunity to try some of the venue’s new ambitious food crossovers which go way beyond your typical stadium food on game days.
On Tuesday, the Dallas Cowboys announced their newest menu items at AT&T Stadium for the 2024-2025 NFL season.
One of the headlining items is The Pizza Burger, which is a 16-ounce Angus burger placed between two pepperoni pizzas with lettuce, tomato, marinara sauce and mozzarella cheese.
It’s not just entrées either. There are plenty of new delectable dessert options as well.
The tasty treats include the Oops! All Berries Waffle, which is a waffle covered in house-made berry syrup, whipped cream and Cap’N Crunch Oops! All Berries.
