A new luxury housing development is slated for construction in northeastern Dallas.

Dallas-based home builder Robert Elliott Custom Homes will be putting up 34 homes in the Lake Highlands neighborhood. Billed as “White Rock Bluffs,” the development will be built at the intersection of White Rock Trail and Walnut Hill Lane, reported Community Impact.

“The Lake Highlands neighborhood is incredible for families and we are delighted to bring homes with modern sophistication to help fill that demand,” said company owner Robert Elliott, according to D Magazine.

Each of the 34 homes will come in either a four- or five-bedroom layout designed by Poppy McGough Design House, with models starting at 5,000 square feet, per the Lake Highlands Advocate.

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Construction is supposed to begin in the fall, however, it is unclear how Dallas’ burdensome and sometimes lengthy permitting process will ultimately affect the builder’s deadlines. As previously reported by The Dallas Express, issues at the City’s permitting department have been known to drive developers and their projects to locations outside Dallas proper.

On the website for the upcoming development, Robert Elliott Custom Homes touts the benefits of the neighborhood being zoned for the Richardson ISD, pointing specifically at White Rock Elementary, noting the school “has been consistently recognized as an Exemplary school by the Texas Education Agency since 2009.”

Despite some of its budgetary troubles, Richardson ISD has consistently outperformed neighboring Dallas ISD in terms of student achievement outcomes. During the 2021-2022 school year, Dallas ISD’s on-time graduation rate was 81.1%, while Richardson ISD clocked a 92.6% on-time graduation rate.

As to why Robert Elliott Custom Homes chose to build a development in Lake Highlands, the company wrote on its website:

“The sprawling community consists of dozens of subdivisions serving the renowned White Rock Elementary in Richardson ISD with access to a vast array of restaurants, shops and distinctive attractions, including the Dallas Arboretum, Flag Pole Hill and Lake Highlands Town Center.”

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