The Dream Hotel Group, a hotel brand and management company, has announced plans to build a new 200-room luxury hotel in Frisco, Texas.
“Frisco is one of the fastest growing markets in Texas and the ideal destination to expand our Dream brand in the Lone Star State,” said Dream Hotel Group CEO Jay Stein. “We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country. Firefly Park is the future of North Dallas, and we are thrilled to be a part of it.”
The hotel, which will be known as Dream Frisco, will be the focus of a mixed-use 230 acres of Firefly Park. The hotel will be located near U.S. Highway 380 and the Dallas North Tollway.
A rooftop pool deck and bar, a fitness facility, a nightclub, two bars, and a restaurant are all planned for Dream Frisco.
Firefly Park is scheduled to begin construction in 2023. The development will include a creek park, a nature preserve, ponds, playgrounds, and miles of hike-and-bike routes.
The new mixed-use expansion will include 4.75 million square feet of office space, 2,200 residential apartments and townhomes, 380,000 square feet of retail space, and a music hall and outdoor amphitheater. These developments are scheduled to open in 2026, along with Dream Frisco.
“When we started thinking about what the northern part of Frisco was going to look like, we knew it needed to be a different experience from the southern part of our city,” said Frisco Mayor Jeff Cheney. “Now, with the announcement of the Dream Hotel coming to Firefly Park, it adds a significantly different, cool vibe to Frisco.”
Dream Frisco is Dream Hotel Group’s fifth new hotel deal in the last five months, following the announcements of properties in Miami, Louisville, and two Oklahoma City locations. The Frisco location will be the first Dream Hotel in Texas.