Dallas-based homebuilder Landsea Homes has a new division president to help grow the company’s North Texas footprint.
Landsea Homes announced Wednesday that it named Melissa Kelly president of its Dallas-Fort Worth division, a division established following the company’s recent acquisition of rival homebuilder Antares Homes, according to a news release.
By building on Kelly’s past work, Landsea will be able to tap into the DFW market like never before, according to John Ho, CEO of Landsea Homes.
“Our goal is to become one of the top homebuilders in Texas, and the Dallas-Fort Worth metro area is one of the key markets where we see real opportunity to grow,” Ho told The Dallas Express. “The acquisition of Antares Homes not only provides us with an established presence in the market but also a path to rapidly grow beyond their existing footprint.”
Throughout her homebuilding career, Kelly has implemented strategic sales and marketing activities, assembled competitive market analysis, and ensured monthly and yearly sales goals, among other things.
“I am honored to serve as President of this new division at a public homebuilding company as esteemed as Landsea Homes,” said Kelly in a news release. “Our high-quality and attainably priced homes will resonate with new homebuyers who desire the opportunity to live in their element. I look forward to leading the Dallas-Fort Worth Division and this important expansion of the Texas market.”
With more than two decades of home-building experience in DFW, Kelly comes well-equipped to guide Landsea Homes’ introduction to the region, according to Mike Forsum, president and chief operating officer at Landsea Homes
“Her strategic acumen, strong relationships, and deep knowledge of the market will serve us well, and we are very happy to have her lead this new division,” said Foresum.
Despite relocating its headquarters from California to North Texas in early 2023, Landsea Homes has done very little homebuilding in DFW, instead preferring to develop residential communities in Central Texas, as previously reported by The Dallas Express.
With renewed interest in the North Texas market and a new division present leading the charge, DFW has another homebuilder helping pave the way for more single-family housing.
