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Deep Ellum Project Brings Retail, Offices

Deep Ellum
Digital rendering of the development | Image by The retail connection

Construction on a new mixed-use development project in Deep Ellum has officially been completed.

Dallas-based Westdale Real Estate announced that it had recently completed construction on the Good E Block Redevelopment, a 30,000-square-foot five-building development in the heart of Dallas.

The Good E Block Redevelopment stretches along the Elm Street, Good Latimer, and Main Street blocks of Deep Ellum. Westdale’s five buildings, which once contained a slew of retail storefronts, have been fully overhauled with restored facades and completely redesigned interiors.

“It’s such a gateway into the whole neighborhood,” Westdale Vice President Chuck Hixson said.

He explained that the firm had all new structures built inside the old walls as well as all new underground utilities. “It’s going to be a very inviting and welcome corner,” Hixson said.

Even though construction on the Good E Redevelopment needed to be halted during the pandemic, Westdale resumed construction shortly after, using that time to make alterations to the commercial buildings.

According to Westdale, the ground floor will be reserved for retail and restaurants, the second floor will be used for office space, and the third floor will be designated for a first-class restaurant with a private terrace.

Hixson reported that Westdale has already rented two storefronts and a second-floor office.

“We are getting some leasing interest for sure,” he noted.

Two Dallas-based firms helped bring the Good E Block Redevelopment to life. Droese Raney Architecture was the lead designer, while ANDRES Construction was chosen as the general contractor.

Westdale Real Estate is considered one of the largest landowners in Deep Ellum, controlling more than 300,000 square feet of retail and commercial space throughout the area as well as more than 900 residential units.

Located across from the Good E Redevelopment is another of Westdale’s properties, The Epic high-rise. Spanning over two blocks, The Epic’s three buildings — The Epic office tower, the historic Pittman Hotel, and The Hamilton residential building — feature contemporary retail and office space and a signature hotel.

With so much redevelopment work being dedicated to the Deep Ellum area, maintaining the neighborhood’s allure and appeal is of key importance to Westdale.

“We needed to clean up this side of the street after all the work we did at The Epic,” Westdale CEO Joe Beard said. “This whole block was gutted and rebuilt from the inside out.”

With all the office space in Deep Ellum fully leased, Beard said the area just needs workers to return to the office, bringing more people to the streets during the day as potential customers for retail tenants.

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