Dallas’ Chase Tower is set to undergo a multimillion-dollar makeover that includes an official name change, an upgraded lobby, and the addition of two restaurants.
The 55-story tower, located at 2200 Ross Ave. in Dallas’ Arts District, will be formally rebranded as Dallas Arts Tower, according to a news release from Dallas-based commercial real estate firm Stream Realty Partners, the agency that has leased the landmark building since 2016.
Stream Realty Partners worked closely with property owner Fortis Property Group to find a suitable name that would “pay tribute to the surrounding neighborhood and would amplify the district’s mission to unify culture and commerce in one dynamic destination,” the commercial real estate firm said in the May news statement.
As part of the multimillion-dollar makeover, the rebranded tower will receive various renovations, including an art gallery, new lighting, new flooring, two new restaurants, and common area improvements. The work on the common areas will be carried out by Dallas-based ENTOS Design with guidance from restaurant architect 75 Degree Design Studio.
“Fortis is excited to reimagine the former Chase Tower into the gold standard of commercial real estate in Dallas,” said Terrence Storey, Chief Investment Officer at Fortis. “Over the coming months, this landmark building will have new dining areas, an upgraded lobby, and modern public areas to complement the already best-in-class tenant amenities.”
Dallas-based hospitality group Milkshake Concepts will launch two new eateries in the tower’s lobby and The Rotunda area. Construction of the two restaurants will happen in conjunction with the lobby reimagining, which is expected to complement the neighborhood.
“This deal has been a long time in the making,” said Imran Sheikh, CEO and founding partner of Milkshake Concepts. “2200 Ross is an iconic building in the heart of Dallas, and we are extremely excited by the vision the owners have shared with us for it. We’ve been hard at work on two concepts that we believe fit perfectly into the newly designed lobby and the unique, eye-catching Rotunda that sits so visibly at the front of the development.”
The first restaurant, planned for the lobby area, will be “a European-style, all-day café featuring a robust coffee program, daily baked goods, and a diverse menu,” according to the news release. The second eatery, which will open in The Rotunda area, will be a Greek restaurant featuring a variety of fish, grilled meats, and traditional sides.
“I’m a huge fan of the culture and cuisine of this restaurant and don’t believe Dallas has an offering like the one we are preparing,” Sheikh said.
The Rotunda area of the building is a spectacular space with a lot of future promise, according to Jack Gosnell, a senior vice president with CBRE Group Inc.
“With all credit to Fortis, this is the first time that the retail potential in both buildings has been truly recognized,” Gosnell said in the news release. “Milkshake Concepts is the perfect restaurateur to match the exciting energy of Dallas’ flourishing Arts District.”
The iconic downtown office tower (formerly Chase Tower) was designed by world-renowned architect Richard Keating. The building has 1.25 million square feet of office space, which is being leased by J.J. Leonard, executive vice president and partner at Stream Realty, and Matt Wieser, managing director at Stream.