Builder Breaks Ground in Frisco Fields

Real Estate

A map of the Frisco Fields development | Image by Huntington Homes

A local developer has broken ground on the first of more than 40 new homes in the Frisco Fields development.

The Frisco Fields development is a $10 billion 2,545-acre master-planned community at the corner of the Dallas North Tollway and Panther Creek Parkway, near the Professional Golfers Association (PGA) of America and the Omni PGA Frisco Resort. The mixed-use development will include a combination of nearly 14,000 homes and rental units, as well as dedicated space for commercial.

Texas-based homebuilder Huntington Homes — a brand of Plano-based Highland Homes — broke ground Thursday on the first set of 42 model homes at the Brookside South portion of Frisco Field, according to reporting by The Dallas Morning News (DMN).

Several officials and executives participated in the groundbreaking ceremony, including Frisco Mayor Jeff Cheney, Aaron Graham, president of Highland Homes, and Tony Marchbanks, chief operating officer for Highland Homes, among several others, according to DMN.

An official price point for the homes has not been determined, but considering the swell of demand for the homes, Graham projects the average cost to range closer to $2 million, DMN reports. Interested parties can begin touring the model homes in June, according to Graham.

“I’m going to venture to say we would start in the high $1 million,” he told DMN.

The ability to purchase a home in the Frisco Fields development is “one of those opportunities that really come around every couple of decades,” Graham suggests. He went on to explain that Huntington Homes “wanted to bring the prestige in our product so that it matches the prestige of the community.”

Huntington’s 42-unit community is expected to range between 3,000-4,000 square feet, depending on the home’s build. Each model home will reportedly have one- and two-story layouts with up to five bedrooms, five bathrooms, a large outdoor space, and other lavish amenities and features, per DMN reporting.

The Frisco Fields development is one of the largest multi-phase zoning projects in Frisco’s history, a video presentation on the mixed-use development by Jeff Cheney of the Cheney Group outlined.

At this point, it is no surprise that Frisco is one of the fastest-growing markets in the country. Dallas saw a similar level of development demand throughout certain points in its history. That is not the case today, though.

Demand today is held back by Dallas’ archaic zoning requirements, its density issue, and its burdensome building permit process, which have all contributed to suppressing the city’s potential for growth.

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