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21 Apr 2025
Behind the Ballot with Bill Roth

Local elections are right around the corner, and Let’s Talk Local is your go-to source for getting to know the people aiming to shape the future of Dallas. In this episode, we sit down with Bill Roth, a candidate for Dallas City Council District 11. Known for his no-nonsense approach and clear focus, Bill shares his vision for making Dallas a more vibrant, effective, and community-centered city. He’s the first of several candidates we’ll be spotlighting in the coming days—so be sure to follow along as we bring you closer to the voices behind the ballot.

0:00
Sarah Zubiate Bennett
Host
Bill Roth
Guest

Episode Timeline

All Episodes
00:00
Intro
01:23
What made Bill decide to run for City Council?
02:36
Bill's background (work, volunteer, family, etc.)
10:52
What has Bill admired and what would he change about leadership in District 11?
14:46
How would Bill do things different in regard to Pepper Square, Midtown, and the LBJ Corridor?
21:16
How would Bill effectively collaborate with developers and citizens?
24:39
Convos while block walking
31:55
Where would he focus on crime, specifically within District 11, but more broadly in the city of Dallas?
39:18
Anything else?
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Full Transcript

00:00
Sarah Zubiate Bennett
Hey, everyone. I'm Sarah Zubiate Bennett, and welcome back to Let's Talk Local. I'm really excited about today's episode because I'm sitting down with someone who's got excellent ideas and real passion for the future of our city. District 11 City Council candidate Bill Roth. Bill's all about elevating Dallas to world class status and bringing our City Council together to work as one for the greater good. No drama, just a clear vision for a better, brighter Dallas. So if you're into local change makers and real talk about what's next for our city, you're in the right place. Don't forget to like, subscribe, and let's jump into it. Here's Bill Roth.
00:46
Sarah Zubiate Bennett
Bill Roth, thank you so much for being here today. I know that you're a candidate for District 11. I am eager to learn more about you. I've only had the pleasure of meeting you once very briefly. And today, I wanna delve into what makes you you and what ignited this passion and desire to run.
01:04
Bill Roth
Well, that's very kind of you. I'm really happy to be here. It's really nice to talk to you and to meet you.
01:09
Sarah Zubiate Bennett
Thank you. Thank you so much. So, just like I mentioned in that intro to everyone who's listening and or viewing, would you tell us what ignited this passion and desire to run as a candidate in District 11?
01:22
Bill Roth
Well, it's sort of interesting. I really never had any passion to run. I never had any thought of doing this. This was not an aspirational goal of mine.
01:32
Sarah Zubiate Bennett
Sure, sure.
01:33
Bill Roth
But I was recruited to do this and I was flattered to be asked to do it. When the current council person decided not to run, several people from the community really reached out to me and asked me to do this and they thought that perhaps my background and my skill sets might be advantageous to being helpful to the city and to working in this position. After consideration and most importantly, making sure that my wife was in agreement with it
02:04
Sarah Zubiate Bennett
Yes. That is very It's necessary!
02:08
Bill Roth
I really decided that maybe it was something that I could do and that I could do effectively and really help out.
02:16
Sarah Zubiate Bennett
Yeah. I love that. And it's interesting to me because I know that if people are asking you and recruiting you, so to speak, to run, there must have been some type of information understanding about who you are and have been your entire life. Can you tell us a little bit about your background and perhaps why people felt compelled to persuade you to run?
02:43
Bill Roth
Sure, I'd be happy to. My background is that I'm from El Paso. I went to a college in Washington, D. C, got a degree in finance and then came back to SMU, went to law school, became an attorney. I went into the real estate business with a relative for a short period of time and then formed my own company and I have a commercial real estate company. The reason I'm mentioning those skill sets is because I think they're valuable in what the task that I'm running for is important to. I've also been very active in the nonprofit community. I've been involved with my trade organizations. The industry is very important to me, both the legal industry and the real estate industry. I've been involved in my faith based community significantly and in other nonprofit social service organizations.
03:45
Bill Roth
I think that background of sort of a technical, legal, real estate, financial, and maybe understanding the community and the industries that I've been involved in have sort of given me a little bit of skill sets that maybe I can use to help a little bit. I think I come from a servant background and I grew up in a family that was always participating and trying to help and trying to be involved. And this is my opportunity to do that. So I think that's what people focused on and that's how I got, I think, targeted to be included in this group.
04:32
Sarah Zubiate Bennett
Well, I have to digress just a little bit. Do you know that I'm from El Paso?
04:36
Bill Roth
I did not.
04:37
Sarah Zubiate Bennett
Yes, sir. I guarantee, and I'm not a betting woman, well sometimes I am, but we probably grew up on different sides of the city. Did you grow up on the West Side?
04:47
Bill Roth
I did grow up on the West Side.
04:48
Sarah Zubiate Bennett
Of course. I grew up on the East Side in Yasleta. Okay. Off of Saragossa and North Loop. Absolutely. So I mean, when I tell people I come from very humble beginnings, only people who are from El Paso understand what that means. To be raised in the Lower Valley, bars on my windows, all of that. Because most of my friends who are now here grew up on the West Side Of Town.
05:10
Bill Roth
Well, that's that's a small world. It really is a small world. That's fabulous.
05:13
Sarah Zubiate Bennett
It is.
05:13
Bill Roth
And you know what? That area of the East Side Of El Paso has really changed a lot. My goodness. Tremendous.
05:21
Sarah Zubiate Bennett
Oh, Bill. I just buried my my mother.
05:24
Bill Roth
Oh, I'm sorry to hear that.
05:25
Sarah Zubiate Bennett
Well, both of my parents now are are in heaven. But she taught at in Yaslita Independent School District for thirty eight years at Thomas Manor Elementary. And she was 84, she would have been 85 in March. And so my parents are both in heaven and I lost them both over the past two and a half years. And I still kept their home in El Paso. I have some duplexes out there as well. Do you have any ties to the city?
05:56
Bill Roth
We do. I do. I still have real estate there. We still have family there, and we're still active in the community there. And I love El Paso. It's great city.
06:08
Sarah Zubiate Bennett
It is.
06:08
Bill Roth
And it created, you'll appreciate it, it created a different environment to live in, to grow up in, to focus on because it was so remote, and we really did have a growth and a background of helping people, having a community that was cohesive, that was not acrimonious, that was not divisive, that was community minded, that was problem solving oriented, and that was inclusive of people, and I felt that very strongly growing up. Some of the things that, that attitude, that feeling is something that I miss in our current situation and in our current community. So to bring that little bit of history and community and feeling into a new community and into a new experience and into a new situation where we can help make things better is maybe an extra skill set that most people wouldn't understand, but that you might appreciate a little bit.
07:18
Sarah Zubiate Bennett
I certainly do. The people from El Paso are so special to me. Not just humble and like you said, community oriented, and it is a sense of family belonging, no judgment. I mean humans are humans, humans will judge. But it's just so welcoming and warming. And so now I certainly have a deeper understanding and appreciation for why you were recruited. It gives me great peace. Nice. Peace actually. So I'm I'm thrilled to learn that about you. Tell me if you wouldn't mind, how many children if any do you have? And where are they now?
08:04
Bill Roth
So, my wife and I have two children. I have a daughter who's... I don't know if I should tell the ages, but...
08:12
Sarah Zubiate Bennett
Sure. Sure. Sure.
08:13
Bill Roth
I have a daughter who's in her low forties.
08:18
Sarah Zubiate Bennett
Yes. Okay.
08:19
Bill Roth
And we have a son who's in his low thirties.
08:21
Sarah Zubiate Bennett
Yes.
08:22
Bill Roth
Both are doing very well. Our daughter and son-in-law are in Los Angeles, they're involved in the entertainment business.
08:31
Sarah Zubiate Bennett
Oh, good.
08:32
Bill Roth
And we're very proud of them, they're very successful and she does mid level television producing. He works at NBC in their public relations department. We have a five year old grandson there. My son is here in Dallas. He works with me and my real estate company. He's also been very helpful in this campaign experience that we're having, and he has a 12 year old son. So we have a 12 year old grandson here. We've very proud of our kids.
09:06
Sarah Zubiate Bennett
Oh, that's true.
09:07
Bill Roth
My wife has been a terrific connector for all of us to keep us all together. She has a specialty advertising business that does very well, and I'm very proud of her also. So to all of us, been very active. Everybody's been active in our communities. We've been socially active. We also have been family oriented, and nice to have a tight family. And we're very lucky to be in that situation.
09:38
Sarah Zubiate Bennett
Yes, I couldn't agree more about that, just familial aspect. Monty and I, while we have a blended family, my twins are 12. So same age as your grandson here. And then his oldest is 11 and his youngest is nine. So we have and his oldest is about to be 12 in May, so he's almost 12.
10:00
Sarah Zubiate Bennett
So three 12 year olds and a nine year old. We are busy and in the throes of crazy living. But not just crazy living, I mean, for me as a person, but kind of seeing what's happening in the cityscape. I mean, there's a lot of crazy things. And your district has been at the heart of a lot as of late.
10:26
Bill Roth
It really has.
10:27
Sarah Zubiate Bennett
Yes. It really has been. And it's mind boggling to me because I mean you understand how that goes when you're looking at the city as a whole and you understand the demographics of every single city council district. And then you're you kind of scale into this microcosm in District 11. What have you really admired, with the present leadership? Not just within your your district, but the council altogether. And what have been some areas in which you've believed there's room for improvement?
11:08
Bill Roth
Yeah. No. I think it I've lived in the in the area in District 11 for forty five years. We live in the same house that we bought when I got out of law school and got married. And we've stayed in that same house since since we've been here.
11:26
Sarah Zubiate Bennett
That's special.
11:27
Bill Roth
Which ties me to that community very strongly. It's a community that is important for the city. It's got some tremendous people, it's got some tremendous assets, resources. It's really a strong, strong neighborhood and district and it really is a leadership district in this community. It's given me a lot of opportunities to benefit from being in that district.
12:07
Bill Roth
It has a significant stable population. It's got good diversity. It has some of the most important real estate in the city that impacts
12:18
Sarah Zubiate Bennett
That's right.
12:19
Bill Roth
That impacts our community. It has some of the most significant traffic and highway and roadway portals in this city, which is significant in how we develop the city.
12:35
Sarah Zubiate Bennett
That's right.
12:36
Bill Roth
It has some important tax and income opportunities that have impact in the city, and it's got a tremendously smart, educated, community oriented population which is a tremendous resource to this community. And all of those things have an impact on the overall city, and I think serves as a great example for a successful neighborhood, which then translates into a successful city. And I think all of the neighborhoods could benefit by the experiences that I've had in my neighborhood, and also creating some of the visions and some of the opportunities to deal with some of the problems. Your question really focuses on some of the controversies and some of the challenges that we've had in our district because it's a very significant part of the community. Some of the issues that have come up are very interesting opportunities to understand how problem solving can be done in future issues And not only the positives of how to get the problem solved, but also how to avoid the difficulties in making decisions that are not responsive to the community.
14:14
Sarah Zubiate Bennett
With that, I mean, mind's just sitting here. In my mind's eye, I'm just envisioning all the different spaces. So not just my friend Scott Beck's Midtown up to Pepper Square, And I just toured the Banner House A Week And A Half ago because we're at Park House and I thought, well, you know, if we're needing something more active, I know it's kind of right in this hub of so much that can be incredible. Can you speak to perhaps how you would do things differently with respect to just those two particular developments? What could be Midtown and Pepper Square as well?
15:01
Bill Roth
Our district has, really, Pepper Square is a significant piece of property. The Midtown Valley View development is significant piece of property. The other area that you didn't really address, which is also significant, is the LBJ Corridor.
15:21
Sarah Zubiate Bennett
That's right.
15:21
Bill Roth
We really encompass some of the highest opportunity for development, but we also have some of the highest significant issues that affect the neighborhoods. And to answer your question more directly, these are all great opportunities to advance and to improve the quality of life in our district, but they have to be sensitive to the needs and the concerns of the single family residents that live in that district. And the priority in my mind and what I've learned and what I feel very strongly about is that the community that lives there, the community that has created a stable, successful, dynamic environment is entitled to priority, and they're entitled to have their concerns addressed. They need to be...
16:28
Bill Roth
They are the bedrock of the community, and the single family residences throughout the city of Dallas should have the same honor, the same respect, and the same acknowledgement in decision making generally. Sorry to be so long winded, but that's the basis of how decisions I think should be made with regard to the development, the growth, the change in any community. People want change, people want updated, people are not adverse to improving the quality of their life, but you have to take into consideration the concerns and the issues and any adverse effects on the people that have created the stability for those successful neighborhoods. If a person comes to you to ask for a favor, it seems to me that the burden of proof is on that person to convince the people that have the priority that that favor is valid, is respectful, and is acceptable. Both parties have to be reasonable in their discussions.
17:45
Bill Roth
They have to respectful in their discussions, but there should be a collaboration that allows the people who are the stakeholders in that neighborhood to not be adversely affected. I think that the city has a very strong position in participating in that process as either a collaboration partner, as a arbitrator, a mediator, a fact finder, a party that really can help the process go in a correct direction. And I think that that's the opportunity for the city. And I think in this situation with Pepper Square in particular, in particular with the Valley View development historically, and in some of the potential controversies that are coming up in the LBJ Corridor, I think the city has a responsibility and the people that are involved in representing the neighborhood in the city have that responsibility to take on that position and that responsibility to advocate, listen to their neighbors, listen to the people that they represent, be responsive to the people that they represent, and serve as an advocate and a true representative of the people that are in that neighborhood, And I would hope that that would be the job description for all the city council people throughout the city. And I think that that vision, that thoughtfulness would help prevent more divisiveness, I think it would help prevent acrimony, I think it would help prioritize issues in the city so that we can get the city moving in the right direction, and that we can solve problems rather than deal with the chaos of creating the problems. We have a great, great opportunity. The city is a great city.
19:59
Sarah Zubiate Bennett
It is.
19:59
Bill Roth
We should be a world class city. And we can be a world class city.
20:03
Sarah Zubiate Bennett
We can be.
20:04
Bill Roth
And we have all the resources that allow that. And in the microcosm of our neighborhood, having people, having resources, having real estate, having growth, having all of these things are positive throughout the city. And so we all should have a common vision of prioritizing and making this place successful. And to the extent that the city council has the opportunity to direct that and create that vision, that's the job description and that's the goal, and that's the benefit that we'll all have.
20:47
Sarah Zubiate Bennett
Yes, I appreciate that answer. It kinda gave me insight as to what your gifts are particularly. I know just sitting here I can very much see wisdom, temperance, intelligence, and just clarity of thought and purpose. I wish that more persons would come forward who have those particular gifts and especially that of discernment. How would you particularly intend to collaborate should you be elected? Because you have the unique skill sets, not just these inherent gifts, but the knowledge base to understand the developer's goals yet the resident's schools. How would you be able to orchestrate that collaboration of thought differently than others before you?
21:43
Bill Roth
To me, it's not it's not a difficult question because I bring to any decision making process that I'm involved in, I try to bring a decision making process that's based in common sense, that's pragmatic, that is fact based, that's not emotional, that's not special interest designated, and that's problem solving oriented. And you can't do that if you don't speak to the people, if you don't listen to people, and if you're not responsive to people. You have to have the ability to have a reasonable, honest communication, and you have to have people who are willing to try to resolve issues. And that collaboration, I think, and that ability to interact with people, I hope would be a skill set that I could bring to the table. I've had that opportunity to use those talents in other venues, whether it's in my own business, which we've been pretty successful in, in the ability to work out arrangements, to work out transactions, to do business deals, to actually be able to create value and create opportunities for people in an economic and business sense, especially in the real estate area, in the legal area, in the financial area, which are all opportunities and all issues that we're gonna have to deal with, but also in the nonprofit world, in trade organization world where you really have to collaborate with people to create goals, to create issue based solutions, to difficult questions, and you can't do that alone, you can't do that from a top down, it has to be a process that is really generated from the bottom up based on facts, based on discussions, based on reasonableness, common sense, study, education, knowledge. You have to be prepared. I think that guidance is not unavailable in our community, but it hasn't been accessed and it hasn't been encouraged. And I think maybe that might be an influence that that maybe I would be able to have a positive effect on.
24:30
Sarah Zubiate Bennett
That's terrific. That's terrific insight. And I presume that you've been block walking a decent amount. How have those conversations been moving along?
24:43
Bill Roth
That's been actually one of the most interesting processes and things that have occurred in this process. I'm not a politician. I'm not politically involved. I've never really been involved in campaigning as such, but actually block walking, meeting people, talking to them directly is really insightful and people are concerned and there's a huge amount of people that are not vocal. There's a huge silent majority of people that have concerns, but in many cases feel disenfranchised, feel that they don't have power to influence, feel that nobody is listening.
25:26
Bill Roth
And that was sort of the picture identification that I got from many people who I ran into and who I've had the opportunity to talk to, that they feel that nobody is there for them. And that resonated with me personally, that I felt like representatives were not there for me. And it's not anybody in particular, it's just generally that we don't feel like the governmental part of the organization of the city is really front and center with relationships that they are supposed to be taken care of. The fact that you meet people and that somebody says, Wow, you're willing to even say hello to me, is impressive. Now, specifically, what are people concerned about? Overwhelmingly, people are concerned about financial security. They're concerned about physical safety and security. They're concerned about the leadership and the direction that the city is going, and they're concerned with just basic services. They just wanna make sure the trash is picked up, the alleys are fixed, and the potholes are taken care of, and they wanna make sure that they can feel safe and comfortable walking in their neighborhoods and going to the grocery store. They wanna feel comfortable that the taxes that they're paying, which are becoming very, very expensive, it's expensive to live in the city, not only in our district, but in the city generally.
27:14
Bill Roth
They wanna make sure that the monies that are being paid are going to the right places, that they're being managed, and that the stewardship of the funds that are being given to the city are being handled in a proper way. Those are not unreasonable concerns. That's what I think the city's job is, is to provide those items, those main priorities, safety, security, financial responsibility, and take care of the physical infrastructure. And that's what the job description is, and I think people feel generally, as I did, that maybe we had lost that direction and that significance of priority in managing what's going on in the city. The city councilman doesn't manage the city.
28:09
Sarah Zubiate Bennett
That's right.
28:10
Bill Roth
And that's realization that many people don't understand. But what the city council does do is they're the board of directors. They're the group that has the opportunity to create the vision, to create the priorities, to help establish a budget, and then to help create the goals that they can then help the manager implement to the extent that they need to. The job of the city council is to make the management department of the city accountable. It's not to be adversarial, it's to be collaborative, it's to be encouraging, it's to be thoughtful in helping to guide this city into a world class city. The demographics that I hear about is that there's eight and a half million people in the Dallas Fort Worth area. In twenty years, there's gonna be 16 to 18,000,000 people here.
29:23
Sarah Zubiate Bennett
That's right.
29:24
Bill Roth
In Dallas proper, there's a million and three, a million and a half people. In twenty years, there's gonna be 3,000,000 to 5,000,000 people possibly. In my little business, you need to be thoughtful about the future. If we're trying to make decisions today for the future, for the future success of this community, we've got to be planning. We've got to have strategic goals.
29:53
Bill Roth
We have to have collaboration. We have to have thoughtfulness. ake We have to have a management style and a leadership style that is oriented towards building the best, most fabulous quality of life and community that we can achieve. We're the seventh largest city in The United States. We are not insignificant. We are absolutely critical, not only to Texas, but to The United States. And we have a responsibility as leadership in the city to take that requirement of planning and growing the brand, growing the economic prosperity, growing our population, and creating value to our community, that's the responsibility of the governmental leadership. And it's a big responsibility And it's something that we have the talent to do it. Let's take that opportunity and move forward.
31:17
Sarah Zubiate Bennett
Thank you for that. It's certainly just at the very base line. I mean, essential, necessary. And I do pray that more voices of wisdom and collaboration do come to the forefront because it's really been missing in leadership in general from the very top of our country to every single organization and household. So I certainly pray that for our country and, of course, our city and state. Where would you focus specifically as it relates to crime within your district, but then on a broader scale, within collaborative conversations with other elected leaders?
32:15
Bill Roth
Sure. Listen, safety and security is an absolute important issue, and it's it's absolutely significant in all aspects of the management of the city. It's not just a crime situation. It's how does how does safety and security interact with all the other parts of the management of a big enterprise like a city. Right?
32:46
Bill Roth
So and I'm going to ask I'm gonna answer your question directly, but a but a little bit of overview. To me, the city is in a growth stage. We're going to be growing. We're going to have a lot of demands, economic demands, population demands, service demands, and all those demands are going to require funding. Funding is going to be tremendously important, and the only way you can fund these requirements for a growing business, a growing environment, is that you've got to grow the city, And you can't grow the city if you don't have an environment where new businesses can come, where businesses that are here can expand, where you can attract new residents, where you can be proactive and helpful in attracting and developing more and more people who want to create a stable community, where you wanna have more tourists, where you wanna have people coming to take advantage of the tremendous entertainment and cultural opportunities we have here.
34:02
Bill Roth
You need to have a community that is safe and is going to be receptive to people. And that's where safety and security is so important. It's not just requirements for any particular neighborhood, it's a requirement for the whole city. And it may be the absolutely most important part of the future development of our city. Everybody is aware that we've got a limited number of police and fire folks here. They're absolutely essential. And we need more people there. The need to expand the security and safety community is vital. At this point in time, it seems that we're mostly reactive to the criminal security situation. Our objective should be to create an organization, a police and fire and safety organization that allows for deterrence, allows for proactive involvement, that allows for preventive criminal activity rather than reactive situation.
35:27
Bill Roth
And I think that this puts an additional pressure on the city to find the resources to hire additional people, to provide those people with the resources that they require, to provide them with the culture that allows for retention and allows for attraction. People want to be part of the city, and it allows us to recruit more actively and to find the best and the brightest folks that can help us. And I think that's the goal and that's the objective. So, in that respect, we've got to find the resources to pay for that. We've got to provide, whether it's the funding for salaries, whether it's fixing the pension plan situation so that the police and fire folks feel comfortable that they're going to have a future, that we have to provide them with the training and the physical resources so that they can do their job effectively.
36:40
Bill Roth
We have to make sure that there's community interaction with the police. The police and fire are not adversarial. That's right. This is part of the community. The community needs to be engaged with them. They need to be part of the community, and they are. There has to be a culture there that the police are part of the community, not adversarial to the community. I don't feel like that's the case, but we have to maintain that direction and that culture to say that they are important. And I think that we also have to provide sort of infrastructure that the city has to provide other infrastructure outside of just policing. We need to have the basic technology. We have to have lighting. We have to have the ability to have the right resources, whether it's patrol, whether it's the cars, the facilities, the ability to manage the areas of town that need to be properly landscaped, properly secured, properly protected. And those are physical issues. It's not about people, it's about opportunities where we can help manage security. And I think funds for that are important and they're available and we should create that as a priority.
38:18
Bill Roth
My message was that we really do need to focus on priorities. And if security is one of the priorities, if city services is a priority, if watching and looking at the fiscal responsibility of the city is a priority, then that's the common goal. And anything that fits in those priorities should be superior. It's not to discount other issues, but you take care of the important things first. And then once those are solved, then you can start taking care of priorities that are lower on the list. But security is absolutely essential.
38:57
Sarah Zubiate Bennett
It certainly is. Is there anything else that you would like to share with our listeners and viewers? Your answers were thoughtful and also nuanced yet broad brush enough to where I think you were able to cover a lot more that I wanted to ask in some of your other answers. Is there anything else you wanna add before we wrap today?
39:22
Bill Roth
I would hope that that I could bring to the table a thoughtfulness, a preparedness, a collaborative effort to create common goals, common sense decision making, and really serve as an example not only to my neighborhood, but also to the city generally and to the other city council people that we really have a an important task and our responsibilities go beyond our individual capacities. That as representatives of the city and of our neighborhoods, we are representing a much larger, important, long term situation and that this job is really important. And the folks that are in this job have a real neat opportunity to create a world class city that everybody could be proud of, could be successful in, and could really serve as a light for other cities and other communities. And so, we have the opportunity to be transformational if we do it right, and if we come to the table with the right attitude. That's what we, you and I, grew up in a community that was like that.
41:04
Sarah Zubiate Bennett
Mhmm. It really was.
41:08
Bill Roth
So that's what we should aspire to That's right. Right?
41:11
Sarah Zubiate Bennett
It oozes from every part of you, which I just love, and I wish you the best of luck. You're very kind. Thank you. Of course. Thank you for being here with me today, Bill.
41:21
Bill Roth
Well, thank you. Thank you so much for having me.
41:23
Sarah Zubiate Bennett
You're welcome.
featuring our host.
SARAH ZUBIATE BENNETT
Venture Philanthropist, Host and Executive Producer of Let’s Talk Local, bold leader driving growth in private and social sectors.