McDonald’s To Open Second ‘On-The-Go’ Concept

Close up of McDonald’s restaurant logo | Image by Mike Mozart/Flickr

McDonald’s is expected to open its second store concept designed to give drive-thru customers quicker access to their orders.

According to a state filing, construction of the 1,927-square-foot “On-The-Go” location will begin in April at an estimated cost of $1 million, and the project is scheduled for completion at the end of August.

This development will mark the second time in just over a year the Chicago-based company has chosen North Texas as the test site for the “On-The-Go” concept. In December 2022, it opened its first such location on West Freeway in White Settlement, a suburb of Fort Worth, as reported by The Dallas Express.

Catering to customers who place their orders through mobile apps, the McDonald’s “On-The-Go” locations offer drive-thru services like many of its other restaurants, except this concept has no dine-in space, and customers can pick up their orders from a conveyor belt.

Also, “On-The-Go” locations are smaller than the company’s traditional restaurants and include courier pick-up rooms. Customers can grab their orders from pick-up shelves, and kiosks can be used to place orders. Curbside pick-up is also available for customers and delivery drivers.

In December, McDonald’s announced it plans to open its 50,000th location by 2027.

“As I’ve said before, there has never been a better time to be part of Brand McDonald’s,” CEO and president Chris Kempczinski said in the announcement. “The McDonald’s system has demonstrated exceptional execution of our Accelerating the Arches strategy and is delivering tremendous results across our key growth pillars. We have a clear trajectory for future growth as we continue to build on the brand strength, global footprint, and digital ecosystem that have resulted in unparalleled competitive advantages and cemented McDonald’s as one of the world’s leading consumer-facing brands.”

With more than 27,000 drive-thru locations, McDonald’s is the largest drive-thru brand in the world, according to the announcement.

“Enhancements, such as improving the physical layout of the drive thru with additional lanes, creates additional capacity, which improves speed and efficiency and ultimately leads to sales growth and strong returns.”

The state filing shows that the new Fort Worth location will be built at 5300 White Settlement Rd.

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