The Summer Jam Golf Festival returns to PGA Frisco on Tuesday, July 29, transforming the PGA District into a nighttime playground of live music, golf competitions, giveaways, and vendor showcases.
The festival offers North Texas families and golf enthusiasts a unique opportunity to explore the world-class PGA District campus while mingling with attendees from the concurrent PGA Buying Summit, creating a blend of community celebration and industry networking.
Admission is free and open to all. While no registration is required, local attendees who RSVP online will be entered to win a complimentary overnight stay and breakfast at the Omni PGA Frisco Resort & Spa.
The Emerald City Band, a Dallas-Fort Worth favorite, will perform throughout the evening on the PGA District’s event lawn. Multiple golf competitions await participants of all skill levels across the venue’s illuminated courses.
On The Dance Floor, the District’s 2-acre lighted putting course, attendees can compete in a 9-hole putting challenge with cash prizes for the top three finishers. The Long Putt Challenge — presented by MACHINE Putters and sponsored by American Hole ’n One — includes additional prizes and a shot at a $2,500 hole-in-one bonus. The event is supported by a lineup of top golf brands, including Blue Tees Golf, Stanley 1913, and Branded Bills.
PGA Buying Summit attendees gain exclusive access to The Swing, the District’s lighted 10-hole short course. The Summer Shootout brings together summit participants and exhibitors for a best-ball team competition featuring cash prizes and a $5,000 hole-in-one challenge.
Barstool Sports’ Beef (PGA pro Cody Franke) will offer putting tips and giveaways at The Dance Floor, including a chance to win gear and a private lesson.
The Festival Village stretches across The Dance Floor event lawn, the Putting Green, and the Promenade by The Swing — showcasing the latest in golf gear, lifestyle accessories, and interactive demos. Attendees can explore hands-on exhibits and meet innovators from brands like Barstool Sports, Blue Tees Golf, Stanley 1913, Club Car, Branded Bills, and more.
Event sponsors offer elevated product experiences, samplings and limited-offer giveaways. Blue Tees Golf serves as the Official Rangefinder & Golf Speaker Sponsor, while Branded Bills sponsors headwear.
Summit attendees enjoy complimentary food and beverages in dedicated networking areas. The venue includes iconic PGA Frisco spots like The Ice House and Lounge by Topgolf.
Complimentary shuttles powered by Club Car will transport attendees across the expansive campus. The service is provided by Excessive Golf Carts, Golf Cars of Dallas, and Grapevine Golf Cars.
The Summer Jam coincides with the final evening of the 2025 PGA Buying Summit (July 28-30). The summit is an industry-only event featuring education sessions and exhibits from over 170 brands.
PGA Frisco represents a public-private partnership between the PGA of America, Omni Hotels & Resorts, the City of Frisco, and Frisco Independent School District. The 660-acre campus includes two 18-hole championship courses, a resort, retail and entertainment districts, and the PGA of America headquarters.
The event reflects PGA Frisco’s broader mission to bridge the world of professional golf with community access and year-round public engagement.