McDonald’s is setting out to prove that Happy Meals are not just for children with a new version of the classic kids’ meal for adults.
These adult Happy Meals come complete with either a Big Mac or 10-piece chicken McNuggets — and even include toys, reports Axios.
The adult Happy Meals come with medium fries and a medium drink. Prices vary by individual restaurant.
However, these Happy Meals are limited edition. It’s part of a collaboration with fashion label Cactus Plant Flea Market in order to serve up an adult-sized helping of nostalgia and bring back the “feeling of pure joy when you ordered a Happy Meal as a kid,” McDonald’s said. The company hopes to revitalize a “new generation’s love for food and our brand.”
Some of the toys that come with the adult Happy Meals include popular McDonald’s characters such as the Hamburglar, Birdie, and Grimace, while also introducing a new Cactus Buddy figure.
In addition to the adult Happy Meals, the collaboration between McDonald’s and Cactus Plant Flea Market includes merchandise such as Grimace-themed chairs and t-shirts. Ordering these unique meals through the McDonald’s app earns customers an automatic entry for a chance to win weekly prize giveaways from the McDonald’s and Cactus Plant Flea Market collaboration.
Cactus Plant Flea Market was founded in 2015 by Cynthia Lu and sells sneakers, clothing, and accessories. They have collaborated with Travis Scott, the Anti Social Social Club, and Nike, among others, according to GOAT, an online platform for sneakers and apparel.
This isn’t the first time McDonald’s has used interesting meal promotion ideas. Celebrities such as Mariah Carey, Travis Scott, and BTS have all contributed to pushing the McDonald’s brand.
