McDonald’s announced its latest effort to draw consumers: Crocs Happy Meals.
The fast-food giant has been struggling to win over customers due to inflation, price hikes, and a widening gap in spending habits between higher- and lower-income consumers.
Having lost customers to rivals, the company has shifted its focus to value, as consumers have balked at the Chicago-based restaurant’s high prices.
“At the end of the day, we expect customers will continue to feel the pinch of the economy and a higher cost of living for at least the next several quarters in this very competitive landscape,” McDonald’s U.S. President Joe Erlinger said. “So we believe it is critical for us to consider these factors in order to grow market share, and return to sustainable guest count-led growth for the brand.”
The company’s recent launch of a $5 meal proved to be successful.
“For 70 years we’ve led on value because it’s what the brand stands for and frankly … we have an underlying competitive advantage that we can buy at a lower price than anybody else in our industry,” McDonald’s CEO Chris Kempczinski said. “The point is, we know how to do this. We wrote the playbook on value and we are working with our franchisees to make the necessary adjustments.”
The New York Post reports on the new Happy Meal. Here’s the start of the story:
Adults are lovin’ it.
McDonald’s is collaborating with Crocs on a new Happy Meal that’s grabbing plenty of grownup attention — even though it’s supposedly aimed at kids.
Instagram food news account @snackolator shared that the Crocs Happy Meal will include “Exclusive Croc Clips,” which are mini keychains in the shape of the iconic rubber clogs.
The meal will come in a Croc-branded Happy Meal box, and the Crocs Clips come with their own packaging and themed stickers.
“These are currently out in a handful of countries and they have 10 total and each one comes in the cutest little Crocs box,” the post said.
Though they clarified that “a big disclaimer that it’s possible the designs (and number) could differ in the US, but the Happy Meal is definitely coming to the USA.”
Moms and dads and other adults in the comment section were excited to see the two brands come together — saying they can’t wait to get their hands on one of the unexpected combos.