The Hershey Company announced a sweet partnership with Snoopy this Valentine’s Day.
Snoopy and his Peanuts friends, including Charlie Brown, Lucy, and Woodstock, will appear on 18 different foils in a special release of Hershey’s Kisses. The design of the foils will highlight February’s celebration of love with pink and red color schemes.
Noting the long-lasting resonance of the Peanuts characters since their friendships and escapades first appeared as a comic strip in 1950, the company’s vice president of Global Hardlines & Promotions, Scott Shillet, celebrated the project with Hershey’s.
“Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey’s Kisses, is the perfect way to add a little sweetness to the Valentine’s Day season,” Shillet said in a press release.
The limited edition Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils are available in stores now. Yet it isn’t the only Valentine’s Day-themed product being launched by Hershey’s.
As explained by Brian Jones, Hershey’s senior associate brand manager, more customer favorites, such as Hershey’s Kisses Chocolate Dipped Strawberry candies, Cadbury Caramello Miniatures bedecked with purple heart packaging, and a Reese’s Peanut Butter Cups Giant Heart Box, are also available for purchase.
“No matter how you plan on celebrating Valentine’s Day, or who you plan on celebrating it with, our Valentine’s Day products are guaranteed to make the day a little sweeter,” Jones said.
A report from the National Retail Federation and Prosper Insights & Analytics estimated that Americans will spend roughly $25.9 billion this year on Valentine’s Day gifts for loved ones, coworkers, pets, and more. This amounts to about $192.80 per person, which is almost 10% more than last year.
Candies, including Hershey’s Kisses, are expected to account for 57% of purchases, followed by greeting cards at 40%, flowers at 37%, and an evening out at 32%, according to survey respondents.
