A popular cookie store chain may be promoting sugar addiction, at least according to a recent report.
Crumbl is a popular cookie franchise known for its gourmet, freshly baked cookies. Founded in 2017, it features a rotating weekly menu, offering a variety of unique and classic flavors. Each store bakes cookies on-site, often serving them warm. Crumbl also offers delivery, catering, and gift box options.
It has gained a huge following for its very sweet, freshly baked cookies. With their signature soft, thick texture and indulgent flavors, each bite is pretty jam-packed with sugar. Word-of-mouth and social media hype have made Crumbl a go-to destination for office parties.
Apparently, some have taken to criticizing the brand for the obviously unhealthy nature of its offerings, going so far as to accuse the company of promoting sugar addiction. This criticism comes as the United States continues to suffer from gross rates of obesity among both adults and children, as previously reported by The Dallas Express.
Here’s some of what Newsweek reported on the issue:
A pink box. It’s heavy and warm, and sweet aromas are wafting out. Inside are six brightly colored cookies, each the size of your hand.
Crumbl has gained a lot of attention for its aesthetically pleasing, expertly marketed baked goods since cousins Jason McGowan and Sawyer Hemsley opened their first store in Logan, Utah, in 2017.
Now they have more than 1,000 stores in the U.S., Canada and Puerto Rico, and have caught the attention of the likes of Olivia Rodrigo and Kylie Jenner.
But in recent months, the hype has been speckled with criticism, with disgruntled customers taking to social media to complain about cookies they dislike, believe are overpriced, or criticize nutritionally.
How unhealthy are Crumbl cookies? Newsweek spoke with three nutritional experts to find out—with one warning that such sugar-rich treats “might promote sugar addiction,” while another said they were best an “occasional treat” as part of a balanced diet.
Crumbl was approached four times for comment.