Dallas’ iconic Longhorn Ballroom has unveiled a unique space on its premises dedicated to creatives.
The two-story building sits adjacent to the ballroom that has hosted acts like Willie Nelson and the Sex Pistols. The structure once served as a motel to house touring musicians and others in the industry. Now, the historic 1950s structure has been given a new lease on life for music industry creatives and professionals.
The 26,000-square-foot space has been repurposed to include coworking spaces, live-work studios, and a room for a handful of small restaurants. One area that once served as a recording studio is available for professionals wanting to immerse themselves in audio, film, or post-production.
The 75-year-old building has retained its original look, at least on the outside. Within, the refreshed structure has been given the modern trimmings needed for people working in the entertainment industry, from artists to producers to attorneys, like Decker Sachse, one of the building’s first tenants.
“As an entertainment attorney, there’s no better place for my practice. It’s a great location with easy access, and my clients love the vibe,” said Sachse, per Dallas Innovates.
The entire campus has been undergoing revitalization efforts that kicked off when Edwin Cabaniss bought the historic property in 2021. The three-part project, which includes the renovated ballroom, the updated creative space, and an eventual new outdoor amphitheater, is estimated to cost between $15 million and $20 million. As part of the restoration, the Dallas City Council approved a $4.1 million economic incentive package in 2022.
The Longhorn Backyard Amphitheater, the project’s third phase, opens this fall. The 6,500-capacity outdoor stage will welcome its first guests when Randy Rogers plays a soft launch on September 20.