Giddy up, Dallas! The West Village area just became the new home for Yellow Rose by Kendra Scott, a fashion-forward boutique that offers a fresh take on Western style.
The store, located at 3699 McKinney Ave, Suite #105-B, opened its doors on Friday, December 13, marking the brand’s expansion after launching its flagship location in Austin just a month earlier, WFAA reported.
With its “eclectic twist on traditional Western,” Yellow Rose aims to blend Texas charm with contemporary design. According to the company, the store’s collection reflects the beauty and resilience of the Lone Star State’s landscape.
At its core, Yellow Rose by Kendra Scott celebrates the modern cowgirl, elevating her style with a curated selection of jewelry, accessories, apparel, hats, and even footwear. The brand’s mission is to honor the individuality and strength of the women who wear its designs.
“Since the brand’s launch, Yellow Rose by Kendra Scott has strived to put the modern cowgirl front and center, right where she belongs,” company officials said, according to WFAA. The Dallas store is no exception, showcasing unique items that embody a bold yet refined Western aesthetic.
Giving back is a cornerstone of the Yellow Rose ethos. Every purchase contributes to initiatives that empower women, particularly in the American West. The brand has partnered with Nest’s Women of the West fund to support female artisans, makers, and entrepreneurs with mentorship, funding, and peer coaching. Kendra Scott’s commitment to fostering community impact is as strong as her dedication to innovative design, ensuring customers feel good about their purchases in more ways than one.
Beyond its exclusive designs, the Dallas store offers products from well-known wholesale partners. Shoppers can explore Yellow Rose x Wrangler denim, Juan Antonio leather handbags, and Daydreamer tees, alongside pieces from Westerly, Three Sons, HBarC, Arloom, and Ranch Road Boots. This collaborative approach not only expands the store’s offerings but also reinforces its commitment to showcasing diverse talent within the Western fashion realm.
The opening of the Dallas location comes on the heels of several high-profile collaborations. Earlier this year, Kendra Scott released jewelry collections in partnership with country music icons Lainey Wilson and Dolly Parton, further cementing the brand’s ties to Western culture. With the holiday season in full swing, the new store’s debut could not have been better timed, offering shoppers a chance to find unique gifts that capture the spirit of Texas.
Yellow Rose by Kendra Scott is open daily from 10 a.m. to 8 p.m.